Media Buyer

🕒 2 dias atrás

🇲🇽 México – Remoto

💵 $36.000 - $42.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 0%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Paired

SiteLinkedInTodas as Vagas

1 - 10 funcionários

💼 Consultoria

🎯 Recrutamento

👥 RH Tech

Consulting • Recruitment • HR Tech

A Paired é uma empresa estratégica de recrutamento de talentos especializada em conectar empresas a profissionais de alto nível no exterior. Ela simplifica o processo de contratação ao recrutar, avaliar e apresentar os melhores candidatos para uma variedade de funções, permitindo que as empresas reduzam significativamente os custos de folha de pagamento. A Paired foca na colocação de profissionais talentosos em posições diversas — de assistentes administrativos a cargos executivos — em áreas como marketing, engenharia e vendas. Comprometida com qualidade e eficiência de custos, a Paired oferece um serviço de colocação sem risco que garante a satisfação do cliente, facilitando a integração da força de trabalho global para seus clientes.

Descrição

• Own day-to-day execution across Facebook and Instagram advertising through Meta Ads Manager • Build, launch, manage, and optimize campaigns across the customer acquisition funnel • Manage campaign structure, budgets, bidding, audiences, placements, optimization events, and spend allocation • Monitor account performance and make informed adjustments • Maintain clean campaign structures and naming conventions • Monitor and analyze CPM, CTR, CPC, CPL, cost per booked call, CAC, conversion rates, lead quality, spend, and revenue performance • Work with the sales team to understand qualified applications, booked calls, show-ups, and customers • Identify where budget can be deployed profitably and where spend should be reduced or redirected • Develop and maintain structured testing for hooks, angles, messaging, formats, offers, CTAs, and creative concepts • Analyze creative performance and identify patterns across winning and losing ads • Provide actionable briefs and feedback to the creative team • Work with the Social Media Manager to identify organic winners for paid creative testing • Build a disciplined testing process and determine when tests have sufficient data • Identify winners, iterate, and scale them intelligently • Decide when to increase spend, consolidate, introduce creative, stabilize campaigns, or intervene • Ensure Meta Pixel, Conversions API, conversion events, UTMs, landing-page tracking, and CRM attribution function correctly • Identify tracking discrepancies and resolve them with relevant team members • Connect ad performance to leads, appointments, sales outcomes, and customer acquisition cost • Own clear, consistent paid-acquisition reporting • Communicate what happened, why it happened, what was learned, and next steps • Report on spend, lead volume, CPL, qualified leads, booked calls, CAC, creative performance, testing results, and funnel metrics • Quickly flag meaningful performance changes

🎯 Requisitos

• 3+ years of hands-on experience managing Meta Ads (Facebook and Instagram) • Strong proficiency with Meta Ads Manager • Demonstrated experience managing and scaling meaningful paid advertising budgets • Strong understanding of direct-response and performance marketing • Experience with lead-generation and conversion-focused campaigns • Strong understanding of campaign structure, audiences, bidding, budgeting, optimization, and scaling • Strong creative analysis and ad-testing skills • Ability to interpret advertising and funnel data and translate it into specific actions • Understanding of Meta Pixel, Conversions API, conversion events, UTMs, and attribution • Ability to evaluate performance beyond platform metrics and connect advertising results to downstream sales outcomes • Strong written and verbal communication skills • Strong organizational skills and attention to detail • Ability to work independently, take ownership, and proactively identify and solve performance problems • Nice to have: Experience with high-ticket coaching, education, personal development, mental health/fitness, or information-product businesses • Nice to have: Experience working with a setter/closer sales model and understanding what happens to paid leads after they enter a CRM • Nice to have: Experience with application, booked-call, VSL, or similar high-ticket acquisition funnels • Nice to have: Experience working with founder-led or personality-driven brands • Nice to have: Experience turning organic content into successful paid creative • Nice to have: Strong understanding of CRM attribution and the connection between ad-platform data and actual sales outcomes • Be prepared to show accounts or case studies you’ve personally managed and explain your role in the results • Explain monthly Meta spend personally managed, advertised business and offer, acquisition results, creative-testing approach, scaling success, and diagnosis of an underperforming campaign