Advanced Associate, Geo Marketing

Vaga não está no LinkedIn

🕒 Julho 30

🏖️ New Jersey – Remoto

🏖️ New Jersey – Remote

💵 $42.000 - $78.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

🎯 Marketing

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Pearson VUE

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1994

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A Pearson VUE é líder global em avaliações baseadas em computador, oferecendo uma ampla gama de exames de credenciamento e certificação para diversos setores. A empresa apoia candidatos e organizações proprietárias dos exames ao disponibilizar recursos, opções de agendamento e adaptações para garantir acesso equitativo às avaliações. Sua missão é potencializar candidatos e enriquecer comunidades por meio da aplicação de exames de alto impacto que validam competências e conhecimentos profissionais, contribuindo para o avanço na carreira e para a elevação dos padrões do setor.

Descrição

• Execute defined components of integrated student acquisition campaigns across paid media, social, email, web, influencer, affiliate, and other marketing channels. • Manage campaign timelines, tasks, and deliverables for assigned workstreams. • Support campaign setup, QA, launch activities, and promotional calendar management with increasing ownership. • Ensure campaigns align with messaging strategies, audience targeting requirements, and Pearson brand standards. • Assist in executing test-and-learn initiatives to improve campaign performance and student engagement. • Support planning and execution of student-facing marketing activations, events, and engagement programs on college campuses and through partner channels. • Coordinate logistics, materials, promotional assets, and vendor deliverables for assigned activations. • Assist with bookstore programs, orientation activities, student outreach initiatives with our Pearson Campus Ambassadors (PCA’s), and other acquisition-focused engagement efforts. • Help ensure activations are delivered on time, on budget, and aligned to campaign objectives. • Support post-event reporting and documentation of key learnings and performance outcomes. • Work with Product Marketing, Sales, internal Marketing Centers of Excellence, and regional teams to support campaign and activation execution. • Coordinate with creative, media, experiential, and agency partners to deliver campaign assets and activation materials. • Serve as a day-to-day point of contact for assigned campaign components, vendors, or project deliverables. • Maintain project plans, marketing calendars, and execution documentation to ensure alignment across stakeholders. • Coordinate deliverables with external marketing agencies, campus activation vendors, and promotional partners. • Track timelines, deliverables, approvals, and project status across multiple external partners. • Assist with vendor onboarding, invoice tracking, and program execution management. • Help monitor vendor performance and identify opportunities to improve execution quality and efficiency. • Monitor campaign and activation performance for assigned activities and identify trends, risks, and opportunities. • Support reporting and contribute insights to improve campaign effectiveness and student engagement. • Assist in testing and optimization efforts across messaging, audiences, channels, and activation tactics. • Help evaluate acquisition and engagement metrics to inform future marketing investments and program improvements. • Apply best practices in campaign execution, audience segmentation, targeting, and student engagement. • Build working knowledge of the student journey, acquisition funnel, and channel strategy. • Identify opportunities to improve processes, efficiency, and execution quality. • Continuously develop marketing, project management, and vendor management capabilities.

🎯 Requisitos

• Proven experience in marketing, campaign management, or related roles, with background preferred in Education, Tech or Financial Services, or E-commerce • Track record of supporting and/or executing marketing campaigns across multiple channels (digital preferred)

🏖️ Benefícios

• This position is eligible to participate in an annual incentive program • Information on benefits offered is here.