Lead Specialist, Marketing

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🕒 Maio 20

🏖️ New Jersey – Remoto

🏖️ New Jersey – Remote

💵 $165.000 - $195.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Pearson VUE

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1994

📚 Educação

🛍️ Comércio Eletrônico

☁️ SaaS

Education • eCommerce • SaaS

A Pearson VUE é líder global em avaliações baseadas em computador, oferecendo uma ampla gama de exames de credenciamento e certificação para diversos setores. A empresa apoia candidatos e organizações proprietárias dos exames ao disponibilizar recursos, opções de agendamento e adaptações para garantir acesso equitativo às avaliações. Sua missão é potencializar candidatos e enriquecer comunidades por meio da aplicação de exames de alto impacto que validam competências e conhecimentos profissionais, contribuindo para o avanço na carreira e para a elevação dos padrões do setor.

Descrição

• Own marketing strategy and execution for assigned global strategic partners and priority accounts • Develop and deliver joint go‑to‑market and co‑marketing plans aligned to business goals, account priorities, and partner roadmaps • Act as the main day‑to‑day marketing contact for hyperscaler partners, managing alignment, timelines, and delivery • Identify and progress new partner engagement opportunities in collaboration with internal stakeholders • Plan and execute integrated marketing programmes including events, executive forums, ABM campaigns, webinars, email, social, paid media, and sponsorships • Work closely with Events, ABM, Communications, and Digital teams to ensure cohesive campaign delivery • Coordinate the development of co‑branded content such as case studies, blogs, and promotional assets • Lead end‑to‑end campaign execution from planning through to launch, measurement, and optimisation • Partner with Client Partners, Sales Leaders, and Partner Ecosystem Managers to align marketing activity with account strategy • Develop and maintain sales-ready assets, toolkits, and enablement materials • Support executive engagement initiatives linked to key campaigns, events, and partner programmes • Act as a central point of coordination across Marketing, Sales, Product, and external partners • Translate complex partner and product messaging into clear, compelling market narratives • Track campaign performance and marketing outcomes, providing insights and recommendations • Report on contribution to pipeline, awareness, and engagement • Continuously refine programmes based on performance data, partner feedback, and business priorities

🎯 Requisitos

• 8–10+ years’ experience in partner marketing, B2B marketing, ABM, or strategic marketing roles • Experience working with large global partners or enterprise accounts • Strong programme management and stakeholder management skills • Experience operating within complex, matrixed organisations • Excellent written and verbal communication skills, with the ability to engage at executive level • Experience delivering integrated GTM campaigns, events, and executive marketing initiatives.

🏖️ Benefícios

• This position is eligible to participate in an annual incentive program. • Information on benefits offered is here.