Senior Integrated Marketing Manager, Franchises

🕒 Junho 5

🏄 California, New York – Remoto

🏄 California – Remote 🗽 New York – Remote

💵 $127.000 - $215.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Pilot.com

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💸 Finanças

🤝 B2B

☁️ SaaS

Finance • B2B • SaaS

A Pilot. com é uma provedora líder de serviços de back-office para startups e pequenas empresas nos Estados Unidos. Especializada em contabilidade, serviços de CFO e preparação de impostos, a Pilot. com oferece soluções financeiras personalizadas para ajudar as empresas a estabelecer uma base financeira sólida e alcançar um crescimento sustentável. Sua expertise se estende a várias indústrias, incluindo bens de consumo, varejo e serviços profissionais. Com uma equipe de mais de 250 contadores e especialistas financeiros baseados nos EUA, a Pilot. com é dedicada a fornecer soluções escaláveis e tecnológicas, garantindo uma integração perfeita com as ferramentas empresariais existentes. Eles são renomados por seu profundo conhecimento da indústria e compromisso com o sucesso do cliente.

Descrição

• Own the franchise marketing pipeline number, end to end. • Build the forecast, hit the forecast, defend the forecast. • Develop a deep working understanding of franchise economics, franchisor and franchisee psychology, and the unique accounting needs of multi-unit operators. • Design and run integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. • Build expansion plays that activate franchisee bases inside signed networks. • Partner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators. • Own the marketing operations layer for franchise: program structure, attribution, funnel reporting, and the systems work that makes integrated campaigns measurable. • Make creative bets with conviction and the math to back it up.

🎯 Requisitos

• 7+ years of B2B marketing experience, with demonstrated commercial accountability for campaign performance. • Experience marketing to franchise, multi-location, or distributed operator audiences. • Track record of building and running integrated campaigns across multiple channels. • Strong marketing operations chops. Marketo proficiency required: program structure, smart campaigns, tokens, lead scoring. • A portfolio of campaign ideas you can point to where you went first, including at least one that didn't work and what you learned. • Comfortable with audience psychology as a primary input to creative. • Strong commercial instincts. You think in pipeline math: traffic to MQL to SQL to Won, cost per stage, ASP, payback. • Direct, low-ego collaboration style. You partner cleanly with Sales, take feedback well, and give it directly. • Bonus points for: Experience with partner-led GTM motions, channel marketing, or co-selling with platform partners.

🏖️ Benefícios

• Flexible vacation/time-off policy • All federal holidays are observed • Competitive benefits package including additional wellness benefits • Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks • 401(k) plan