Senior Lifecycle Marketing Manager

🕒 Junho 4

🏄 California – Remoto

🏄 California – Remote

💵 $127.000 - $215.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

Candidatar-se

Encontrar Vagas Remotas Similares

Receber Emails de Vagas Remotas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Pilot.com

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💸 Finanças

🤝 B2B

☁️ SaaS

Finance • B2B • SaaS

A Pilot. com é uma provedora líder de serviços de back-office para startups e pequenas empresas nos Estados Unidos. Especializada em contabilidade, serviços de CFO e preparação de impostos, a Pilot. com oferece soluções financeiras personalizadas para ajudar as empresas a estabelecer uma base financeira sólida e alcançar um crescimento sustentável. Sua expertise se estende a várias indústrias, incluindo bens de consumo, varejo e serviços profissionais. Com uma equipe de mais de 250 contadores e especialistas financeiros baseados nos EUA, a Pilot. com é dedicada a fornecer soluções escaláveis e tecnológicas, garantindo uma integração perfeita com as ferramentas empresariais existentes. Eles são renomados por seu profundo conhecimento da indústria e compromisso com o sucesso do cliente.

Descrição

• You own the programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, intent-based routing, and partnership channel conversion. • Working with product usage signals and propensity model outputs, you'll identify expansion-ready accounts and activate lifecycle and account management plays for high-propensity tiers. • From trial activation and onboarding through early retention—activation rate and early churn are your metrics. You also own Lead → SQL conversion through lifecycle personalization and segmentation. • Structured tests with documented hypotheses and results. Not just subject lines—program logic, timing, audience strategy, and channel mix. • Identify and use AI-powered tools to automatically detect friction points and hidden customer segments. Employ generative AI and dynamic content blocks to tailor messaging and educational assets per customer profile. • In partnership with product, operations, and marketing teams to help prospects and customers fully realize the value of Pilot’s solutions.

🎯 Requisitos

• 7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally within a B2B SaaS or high-growth environment • Significant experience in Marketo. You build programs from scratch, not from templates • A track record of owning pipeline or revenue metrics • Proven track record of designing and executing successful lifecycle programs across multiple customer segments • A structured approach to experimentation with clear hypotheses, meaningful tests, learnings that roll forward • Skilled at analyzing customer data with the ability to translate cohort and funnel data into program decisions • Hands-on experience collaborating with cross-functional stakeholders (product, engineering, customer success, sales) • Working knowledge of Salesforce data models • Solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA) • Comfortable navigating a fast-paced, startup environment.

🏖️ Benefícios

• Flexible vacation/time-off policy • All federal holidays are observed • Competitive benefits package including additional wellness benefits • Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks • 401(k) plan