Marketing Manager

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🕒 Março 25

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Pine Services Group

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2021

🤝 B2B

🏢 Corporativo

☁️ SaaS

B2B • Enterprise • SaaS

Pine Services Group é uma holding global de longo prazo dentro do Evergreen Services Group que faz parcerias, adquire e apoia empresas de serviços habilitados por tecnologia e ERP. A empresa preserva a identidade e independência das empresas do portfólio, fornecendo clareza financeira, suporte estratégico e operacional (recrutamento, vendas/marketing, infraestrutura), além de uma comunidade de pares para impulsionar o crescimento sustentável a longo prazo para as empresas focadas em sistemas ERP, aplicações de negócios e serviços de TI gerenciados.

Descrição

• Collaborate with the Marketing team to develop and support go-to-market strategies for Microsoft Dynamics solutions and services • Craft compelling product messaging and positioning that differentiates offerings; refine messaging based on market and audience insights • Enable the sales team with impactful collateral, playbooks, and training to improve conversion rates • Work closely with product, sales, and delivery teams to align marketing efforts with customer needs • Build and execute a customer engagement strategy to increase retention, advocacy, and upsell opportunities • Develop customer success stories, case studies, and testimonials to showcase value • Drive participation in customer communities, referrals, and events to strengthen brand loyalty • Create nurture campaigns and loyalty programs that enhance customer lifetime value • Drive awareness and lead generation through multi-channel marketing efforts, including digital, social, and email • Analyze customer feedback, industry trends, and competitor insights to refine messaging and content; oversee channel performance and align to ROI goals

🎯 Requisitos

• 6+ years of experience in product marketing, customer marketing, or related roles (B2B SaaS, ERP, or Microsoft ecosystem preferred) • Strong ability to craft clear, persuasive messaging that resonates with technical and business audiences • Experience with product positioning, sales enablement, and customer engagement strategies that drive measurable pipeline • Hands-on experience with marketing automation, CRM platforms, and digital marketing tools • Ability to work cross-functionally with sales, product, and customer success teams • Strong analytical skills to track, measure, and optimize marketing performance • Passion for helping businesses succeed with innovative technology solutions