Ads Manager

Vaga não está no LinkedIn

🕒 Julho 20

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Plan Left

11 - 50 funcionários

Fundada em 2012

📣 Marketing

☁️ SaaS

🛍️ Comércio Eletrônico

Marketing • SaaS • eCommerce

A Plan Left é uma empresa especializada em potencializar a presença online e a experiência do usuário por meio de serviços de marketing integrados. A empresa oferece um conjunto de serviços que inclui SEO, marketing em redes sociais, publicidade digital, marketing para e-commerce e desenvolvimento de software sob medida. A Plan Left foca em estratégias orientadas a ROI, oferecendo auditorias de SEO gratuitas, desenvolvimento de sites e soluções prontas para uso (turnkey) para profissionais de marketing de alta performance. Sua expertise também abrange conformidade com a ADA (acessibilidade) e hospedagem corporativa (enterprise), garantindo soluções digitais completas para os negócios. Reconhecida pelo trabalho em múltiplos setores, a Plan Left enfatiza planejamento transparente, execução e capacitação do cliente.

Descrição

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms • Take full ownership of campaign performance and results from strategy through execution • Manage multiple client ad accounts simultaneously with varying budgets and objectives • Conduct keyword research, audience targeting, and competitive analysis • Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance • Implement unit testing methodologies to validate campaign components before launch • Monitor campaign performance daily and make data-driven optimizations • Manage ad budgets efficiently to maximize ROI for clients • Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination • Proactively research and recommend new media opportunities and platforms to expand client reach • Lead discussions with clients and team about emerging advertising channels and innovative campaign approaches • Develop advertising strategies aligned with client business goals • Stay current on platform updates, best practices, and industry trends • Identify opportunities for campaign expansion and improvement • Recommend budget adjustments based on performance data • Collaborate with content and design teams on ad creative needs • Create clear, actionable monthly performance reports for clients • Provide strategic recommendations based on campaign data and market insights • Communicate campaign performance, insights, and recommendations to account managers • Participate in client calls when needed to discuss strategy and results • Track and report on key metrics: CPA, ROAS, CTR, conversion rates, etc.

🎯 Requisitos

• 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required) • Proven track record of managing $10K+ monthly ad budgets • Demonstrated experience with A/B testing methodologies and statistical significance analysis • Experience assisting with or directing media creation for digital campaigns • Experience working in an agency environment managing multiple client accounts • Google Ads certification (required) • Meta Blueprint certification (preferred) • Strong analytical skills and proficiency with Google Analytics, Google Tag Manager • Ability to take full ownership of accounts with minimal supervision • Excellent written and verbal communication skills • Self-motivated and able to work independently • Experience with reporting tools (Google Data Studio, Looker Studio, or similar)

🏖️ Benefícios

• Flexible schedule with required presence during Central Time business hours • Monthly retainer with potential for growth to full-time • Opportunity to take on additional client accounts as we grow

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