Senior Manager, Demand Generation

🕒 Julho 20

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $150.000 - $160.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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ChartHop

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2020

👥 RH Tech

☁️ SaaS

🏢 Corporativo

HR Tech • SaaS • Enterprise

ChartHop é uma plataforma dinâmica de People Ops focada em conectar e visualizar dados de pessoas para ajudar as organizações a planejar, gerenciar e engajar sua força de trabalho de forma eficaz. A plataforma integra vários módulos, incluindo HRIS, revisões de remuneração, planejamento de quadro de funcionários e soluções de engajamento de desempenho, proporcionando uma ferramenta abrangente para operações de pessoal, líderes financeiros e gerentes. Com funcionalidades como dashboards com inteligência artificial, organogramas e calendários unificados da empresa, a ChartHop visa facilitar a tomada de decisões baseada em dados e promover transparência e eficiência dentro das organizações.

Descrição

• Partner with the VP Marketing to develop and execute ChartHop's demand generation strategy, translating revenue objectives into integrated marketing programs that generate qualified pipeline. • Plan, execute, and optimize integrated marketing campaigns that engage target audiences and generate measurable business results. • Own strategy and performance across key demand generation channels, including Paid Search, Paid Social, Display & Retargeting, Organic Social, Partner Marketing, Sponsorships, Email campaign strategy, and Referral and advocacy programs. • Develop and scale account-based marketing programs that deepen engagement with target accounts, support account progression, and generate qualified opportunities. • Own the website as a demand generation engine by improving visitor engagement and conversion. • Develop and execute virtual and in-person programs—including webinars, executive roundtables, conferences, and customer events—that generate pipeline, strengthen customer relationships, and reinforce ChartHop's market leadership. • Use data, experimentation, and continuous optimization to improve campaign performance, maximize marketing efficiency, and accelerate pipeline growth. • Partner closely with Product Marketing, Marketing Operations, Sales, Customer Success, and Product to ensure campaigns are aligned, execution is coordinated, and marketing is contributing meaningfully to company objectives.

🎯 Requisitos

• 5+ years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing, with a track record of generating qualified pipeline and supporting revenue growth. • Experience planning and executing integrated demand generation campaigns across multiple channels. • Hands-on expertise in paid media, account-based marketing (ABM), website conversion optimization (CRO), campaign management, and marketing analytics. • Strong analytical skills with the ability to translate data into actionable insights and continuously improve performance. • Experience managing marketing budgets and optimizing channel investment for maximum return. • Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. • Strong collaboration and communication skills, with experience partnering effectively across Marketing, Sales, RevOps, Product, and Customer Success. • A builder's mindset—you enjoy solving problems, experimenting with new ideas, and continuously improving how marketing operates. • Curiosity about emerging technologies and enthusiasm for incorporating AI into modern marketing practices.

🏖️ Benefícios

• Offers Equity • $10K Bonus