Senior Marketing Manager, 1 Year Contract

🕒 Maio 6

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $64 - $71 / hora

⏳ Contrato/Temporário

🟠 Sênior

🎯 Marketing

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PointClickCare

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

⚕️ Seguro de Saúde

☁️ SaaS

🏢 Corporativo

💰 Secondary Market em 2022-03

Healthcare Insurance • SaaS • Enterprise

A PointClickCare é uma provedora de software em nuvem focada em aprimorar a colaboração assistencial e a saúde financeira no setor de saúde. A empresa oferece uma plataforma abrangente que conecta equipes de cuidado a dados essenciais, permitindo transições assistenciais contínuas e melhores desfechos para os pacientes. Ao otimizar as operações de instituições de enfermagem especializada, comunidades de moradia sênior e outros provedores de saúde, a PointClickCare ajuda a reduzir ineficiências, gerenciar prescrições de medicamentos, assegurar conformidade e melhorar o desempenho financeiro. A PointClickCare também promove inovação e melhorias de qualidade na saúde por meio de coordenação de cuidado integrada e insights acionáveis entre silos de dados.

Descrição

• Work Across a dynamic ecosystem of stakeholders to develop, execute and maintain large high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement • Own agency of record strategy for the business unit inclusive of campaign strategy, appropriate channel mix, budget management, analyzing campaign performance and ensuring effective communication between PointClickCare and the agency. • Subject matter expert in industry leveraging customer insights to produce audience-centric derivative content • Lead customer journey seeking out ways to utilize marketing automation to improve processes and gain visibility into lead quality • Research and refine new marketing approaches to reach and engage key audiences • Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize • Manage multiple projects and balancing contending priorities in a rapidly changing environment • Provide clear, consistent, and frequent communication with executive level stakeholders inclusive of marketing strategy, goals, and performance of campaigns. • Lead the development of comprehensive account-based marketing strategies aligned to be executed across the Marketing Managers. • Act as team lead by supporting with training or coaching to enhance their skills and grow in their roles. • Anticipated travel 10%

🎯 Requisitos

• 6+ years of B2B marketing experience • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion • Experiencing leading teams or mentoring junior team members • Experience using data and metrics to measure impact and determine improvements • Experience with paid and owned and operated channels (i.e. email, onsite, etc.) • Experience presenting ideas to executive levels of an organization to gain support for initiatives • Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables) • Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue.

🏖️ Benefícios

• Flexibility • Growth opportunities • Meaningful work