Associate Director of Paid Advertising

🕒 Agosto 12

🇨🇴 Colômbia – Remoto

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Manage a pod of paid advertising team members, including bandwidth, sentiment, utilization, coaching, development, and team culture • Oversee delivery of high-quality client products and ensure QA processes prevent revenue-impacting errors • Manage the book of business and monitor account performance, sentiment, and standing to retain and grow clients • Conduct monthly health reviews for team members and ensure product quality • Maintain 98% adherence to planned spend/budget accuracy • Act as Senior Lead or Account Director across assigned clients and ensure on-time delivery • Lead proactive strategy recommendations across assigned paid advertising channels • Maintain client testing roadmaps and project-manage experimentation next steps • Escalate performance risks early and facilitate account interventions • Demonstrate knowledge of the Power Circuit and nova ecosystem and contribute to operational excellence • Leverage AI technologies to optimize workflows, insights, and performance • Act as an escalation point for strategy and account-performance issues

🎯 Requisitos

• 5+ years of digital marketing experience, including 3+ years in an agency setting • Minimum 4 years of hands-on Search Engine Marketing experience • Experience with Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads • Campaign development and optimization experience, including bid optimization, keyword research, and ad copy development on large enterprise-level accounts • Significant campaign management experience in 3 or more additional campaign types • Minimum 4 years of hands-on experience with Meta ads direct response campaigns • Lead Gen and B2B experience • 3+ years of management experience • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid advertising’s role in the marketing funnel • Ability to formulate meaningful insights from marketing data • Advanced spoken and written English proficiency • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company

🏖️ Benefícios

• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives