Associate Media Director – Programmatic

🕒 Agosto 11

🌐 México, Argentina – Remoto

🇲🇽 México – Remoto 🇦🇷 Argentina – Remoto

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 19%

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Drive performance, strategy, and account growth for major multi-channel paid media clients • Own media strategy, planning, execution, analysis, and reporting • Lead internal, client, and prospective-client pitch meetings as the programmatic subject matter expert • Manage and provide strategic oversight for designated paid media accounts • Meet pacing and KPI requirements and improve performance expectations • Develop project ideas, roadmaps, testing plans, and campaign strategies • Manage, delegate to, develop, and evaluate a team of 2–3 Media Supervisors • Identify client goals, priorities, and efficiency requirements with Client Service Managers and the Group Media Director • Increase billing and channel support for existing accounts and propose expanded media coverage • Develop programmatic vendor relationships, playbooks, and strategies across CTV, OLV, display, native, open auction, and private marketplace channels • Serve as the primary internal and external contact and escalation point for owned accounts • Generate reports, write insights, and communicate with clients • Maintain and optimize accounts, including structural updates, bidding methodologies, conversion types, and copy revisions • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion • Test, verify, and improve full-funnel structures • Help develop AI tools to streamline workflows and improve performance • Lead paid media strategy and client performance for 1–3 key accounts • Present external client reporting and execute internal reporting requirements • Lead structured team and weekly one-to-one meetings

🎯 Requisitos

• 6–8+ years of Paid Media experience • Experience managing multiple paid media accounts with monthly budgets of $300K–$3MM • Experience developing paid media strategy, project roadmaps, media plans, competitive research, testing, and measurement frameworks across multiple channels • Extensive campaign management and strategy experience across Programmatic advertising and Meta Ads • Google Ads experience across Search, PMAX, Demand Gen, YouTube, and Video preferred • Familiarity with LinkedIn, TikTok, Reddit, or Bing Ads is a plus but not required • Familiarity with multiple programmatic DSPs, managed-service and self-service platforms, related DMPs, and data partners preferred • Experience with full-funnel strategy, lead generation, brand awareness, and incremental-lift measurement • Experience with Google Analytics, GTM, conversion strategy, and optimization; GA4 knowledge is a plus • Ability to write ad copy, guide creative strategy, identify asset requirements, and establish creative testing cadence • Client relationship management experience, including reporting insights and optimizing toward client business goals • Team management, delegation, and development experience • Advanced spoken and written English proficiency required • Ability to meet performance expectations: pace within 98% of budget goal, reach conversion goals within 95%+ of target, and complete deliverables on time

🏖️ Benefícios

• Equal Opportunity Employer • Diversity, inclusion, and employees’ different strengths, experiences, and backgrounds valued • No application, processing, or training fee at any stage of recruitment or hiring