CPG Marketing Account Director

🕒 Agosto 21

🇨🇴 Colômbia – Remoto

⏰ Tempo Integral

🔴 Especialista

🧑‍💼 Executivo de Contas

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Own a portfolio of 4–6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands • Diagnose core business constraints impacting client growth using competitive landscape analysis • Identify challenges across DTC/ecommerce acquisition, retail execution, Amazon market share erosion, and brand positioning • Develop unified, data-backed strategies to overcome growth barriers • Challenge channel assumptions with product, competitive, and retail fluency • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital’s Nova ecosystem • Run quarterly Power Circuit reviews diagnosing constraints across Business, Audience, Product, Messaging, Channels, and Measurement • Own senior client relationships and ensure QBRs drive decisions • Consult on channel mix across DTC, Amazon, and retail • Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy • Manage retention and expansion, lead renewals, and grow MRR • Build multi-threaded relationships across client contacts • Ensure daily use of Iris, nova, and Pulse, and Power Circuit compliance • Manage and develop 1–2 direct reports, including 1:1s, development plans, and performance reviews • Coach analysts and specialists and provide specific, timely feedback

🎯 Requisitos

• Proficiency in spoken and written English at an advanced level is required for this role. • 6+ years in CPG marketing, ideally with both DTC and retail brand experience • Understands how Amazon fits into a CPG growth strategy — share of search, ASIN architecture, buy box, sponsored vs. organic balance • Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions • Has an opinion on CPG measurement — MMM, incrementality testing, in-store vs. digital attribution • Fluent in upper-funnel channel strategy — content, SEO, YouTube, programmatic • Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization • Track record of retaining and growing accounts • Has managed senior clients who have strong brand opinions and needs to be met with confidence

🏖️ Benefícios

• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives