Creative Strategist

🕒 5 dias atrás

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Lead paid social creative strategy for 8–10 clients • Use data insights, consumer research, and brand research to design high-performing creative assets • Collaborate with internal departments, clients, production, and post-production teams • Maintain client communications and sentiment • Develop rapport with clients and explain Power Digital processes • Research client brands, competitors, and industry trends • Audit accounts to identify winning ads and present data to clients • Define hypotheses and testing strategies through monthly roadmaps • Write strategic, consumer-centric direct-response copy and messaging strategies • Manage production requests and output using Asana • Review video and image assets and provide actionable feedback to editors • Lead internal creative team syncs and brainstorming sessions • Serve as the client point of contact for creative strategy • Manage requested edits, reshoots, and other deliverables • Push back on client timelines, scope, feedback, and direction to drive performance • Employ AI technologies to enhance and optimize business processes • Use Power Digital's Nova ecosystem as it relates to the department • Pursue KPIs including 5% or lower client churn, management of 8–10 mid-level clients, and $22,000 RPE

🎯 Requisitos

• Proficiency with Meta Ads Manager and/or similar performance data tools such as TikTok, YouTube, and Pinterest • Technical skill in pulling and using creative performance data to analyze trends and insights and inform creative roadmaps • Understanding of performance-driven creative best practices and ability to apply them • Ability to write effective ad copy and structure scripts with corresponding visuals • Ability to communicate and collaborate with clients, production, and post-production teams • Ability to generate strong campaign results through top-performing creative strategy

🏖️ Benefícios

• Equal Opportunity Employer • Diversity and inclusion across race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other identities