Creative Strategy Senior Manager

🕒 Março 31

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Trafilea Tech E-commerce Group

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📦 Logística

💼 Consultoria

🏭 Manufatura

Logistics • Consulting • Manufacturing

Trafilea Tech E-commerce Group é uma plataforma consumer-tech de próxima geração e um grupo de marcas de e-commerce. A empresa é impulsionada por tecnologia proprietária, marketing de classe mundial e excelência operacional. O ecossistema da Trafilea integra dados, tecnologia e sistemas para potencializar todas as suas marcas, com foco em criar uma experiência de compra sem fricção e de alta performance. O grupo gerencia uma tecnologia de gestão de anúncios em tempo real e uma plataforma de publicidade com IA, possibilitando alocação de budget altamente eficiente e otimização em toda a operação. A Trafilea tem um impacto significativo, com mais de 10 milhões de clientes e 30 milhões de usuários online, tornando-se uma potência orientada por dados e impulsionada por tecnologia no setor de e-commerce.

Descrição

• Lead the strategic direction, execution, and innovation behind our global ad creative ecosystem. • Oversee a team of Creative Strategists responsible for developing high-performing concepts and frameworks that drive revenue across brands and business units. • Define and oversee creative frameworks, playbooks, and ad structures that align storytelling, psychology, and performance. • Conduct deep creative diagnostics of AdBattery assets — analyzing structure, angles, formats, and content variety. • Master and apply buyer persona insights to ensure every message and creative approach resonates with our target audiences. • Partner with cross-functional teams to translate business goals into creative strategies and acquisition plans. • Analyze weekly performance data to identify winning ads, test new angles, and scale high-performing concepts. • Integrate AI and automation into creative workflows to enhance efficiency and innovation. • Monitor market trends, competitor strategies, and emerging content formats. • Leverage neuromarketing, storytelling, and sales copywriting techniques to elevate ad quality and conversion. • Collaborate closely with Growth, Design, and Media teams to ensure alignment between creative and performance metrics. • Foster a culture of innovation, experimentation, and accountability within the creative organization.

🎯 Requisitos

• 3+ years of experience leading creative or marketing strategy teams in fast-paced environments (eCommerce or retail preferred) • Proven expertise in direct-response advertising, storytelling, and persuasive copywriting. • Deep understanding of sales psychology, consumer behavior, and neuromarketing principles. • Experience in funnel strategy, CRO testing, and A/B optimization frameworks. • Highly analytical mindset — skilled in translating creative performance data into actionable insights. • Exceptional organizational and leadership abilities, with a track record of mentoring high-performing creative teams. • Strong adaptability and curiosity to integrate AI and new technologies into creative workflows. • Excellent English communication skills — both written and verbal.

🏖️ Benefícios

• 100% Remote • USD competitive salary • Paid time off