Group Director – Lifestyle

🕒 Agosto 21

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 26%

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Own net revenue retention, expansion MRR, and the division’s monthly service expansion target • Personally manage executive relationships across the top 30–40% of the portfolio by MRR • Run monthly executive check-ins with top-tier accounts and 1x1 check-ins with priority accounts • Maintain an accurate weekly retention forecast and division retention data • Track CAC payback period, average order value trends, consideration-cycle length, and multi-touch conversion paths • Diagnose risks early and lead quarterly plans for top portfolio accounts • Review and support expansion proposals and build value-based business cases with Account Directors • Lead Lifestyle expansion paths including financing/BNPL, email/SMS and lifecycle, and content/brand investment • Keep the Salesforce pipeline current with weekly stage, forecast, and next-step updates • Serve as frontline for product and vertical innovation and feed client signals into Power Circuit • Build vertical-relevant reporting frameworks for CAC payback, longer-cycle LTV, and blended AOV • Lead or support final-round pitches and bring vertical expertise to new business • Partner with Sales on division go-to-market positioning, collateral, and win rate • Directly manage Account Directors and oversee the Associate Account Director pod • Coach direct reports to operate as AI-Native Growth Directors and raise AI adoption • Own hiring, staffing, capacity, career pathing, feedback, and talent development • Lead training on vertical-specific and AI-native tools, processes, and strategies • Build AI prototypes and workflows, run Omega and Iris, and decide division-wide AI tool adoption • Own AI quality tradeoffs and evolve Power Circuit solutions with innovation-team collaboration • Consult on the division P&L and own portfolio profitability • Forecast churn, service expansion, new business, and efficiency with the MD and VP • Build headcount and investment business cases and drive efficiency through technology, AI, and process improvement • Resolve portfolio escalations • Partner with Data Intelligence, Media Planning, and Activation teams • Represent Power Digital in market through speaking, content, and client-facing perspectives • Serve as the internal knowledge hub for vertical and division expertise

🎯 Requisitos

• Department leadership and management experience required — has led Account Directors or senior marketers as direct reports • 10+ years of leadership experience in a digital marketing agency, with D2C client work in higher-AOV or durable goods categories at the AD level or above • Experience managing a P&L for profitable growth • Deep marketing fluency in higher-consideration D2C purchase journeys, including multi-touch attribution, CAC payback period economics, and paid acquisition efficiency versus brand/content investment • Channel and program strategy expertise across full-funnel D2C programs, including paid social, paid search, email/SMS and lifecycle, and content • Measurement expertise in CAC payback period and LTV modeling for higher-AOV, lower-frequency purchase patterns • Familiarity with financing and BNPL integration and its effect on conversion and AOV economics • Experience presenting to and challenging C-suite and VP stakeholders with data-backed recommendations • Expertise in contract negotiation, client retention, and client growth • Proven track record delivering high NPS and retention metrics across a portfolio • Extensive knowledge of owned, earned, and paid marketing channels, including content, SEO, paid search, paid social, programmatic, and email/lifecycle • Familiarity with D2C ecommerce platforms such as Shopify, email/SMS and lifecycle marketing platforms, financing/BNPL integrations, and LTV/CAC analytics tools • Entrepreneurial spirit and contribution to product and go-to-market strategy

🏖️ Benefícios

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives