Paid Advertising Strategist

🕒 Agosto 8, 2025

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. • You are oriented towards the clients’ business success, tying your efforts to the greater business goals. • You are self-started and autonomously own your responsibilities. • You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. • You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management. • You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis.

🎯 Requisitos

• 2-3 years of digital marketing experience. 1-2 years in agency setting • Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B • Minimum 2 years of experience with Meta Ads for direct response campaigns • Minimum 2 years of hands-on experience with Search Engine Marketing • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development • Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing and paid media’s place in the funnel

🏖️ Benefícios

• Base salary + commission opportunities • Medical Bonus • 15 paid vacation days (PTO) per year • Fully flex work environment: full-remote, in-office, or hybrid • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives