Paid Search Strategist, DTC eCommerce

🕒 Setembro 28

🌐 Colômbia, Argentina, +1 outros países – Remoto

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⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 25%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Sweat Pants Agency

11 - 50 funcionários

📣 Marketing

🤝 B2B

🛍️ Comércio Eletrônico

Marketing • B2B • eCommerce

A Sweat Pants Agency é uma agência de marketing digital focada em crescimento, conhecida por ser a força motriz por trás de várias empresas de rápido crescimento. Eles se especializam em entregar resultados de marketing rápidos e eficazes para uma ampla gama de negócios, desde startups até empresas da Fortune 500. A Sweat Pants Agency oferece um conjunto abrangente de serviços de marketing, incluindo publicidade no Meta, Google, LinkedIn e TikTok, além de marketing por e-mail e SMS. Eles enfatizam a transparência, a parceria com os clientes e a adaptabilidade às vozes das marcas dos clientes, proporcionando estratégias de marketing personalizadas que levam a um crescimento significativo da empresa.

Descrição

• Own a set of DTC and eCommerce Google accounts end to end • Serve as strategist, buyer, account manager, and direct client point of contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and strategic reasoning to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking • Create Loom audit walkthroughs for clients • Separate and manage brand and non-brand activity • Evaluate PMax incrementality and branded volume • Audit Google’s auto-applied recommendations, assets, and sitelinks • Manage Merchant Center hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other tools needed by accounts • Run geo holdouts and evaluate attribution using NC-CPA and NC-ROAS

🎯 Requisitos

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Proven results that can be explained using CPA, ROAS, revenue, and specific changes made • Experience with Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native workflow; already using Claude or an equivalent working tool • Ability to build and ship landing pages using Claude or equivalent • Native or near-native English communication skills • Ability to explain strategy clearly, sell ideas, push back with clients, and raise problems early • Ability to work US Eastern business hours for client calls • Willingness to own accounts, client relationships, funnels, tracking, feeds, and bottlenecks end to end • Bing experience is nice to have • Shopify store experience or Meta advertising experience is a bonus

🏖️ Benefícios

• Remote work; can live anywhere worldwide • Flexible schedule outside US Eastern business hours • No time clock; judged on output • Trust and autonomy from day one • Fast feedback • Opportunity to grow into senior strategy and take on more responsibility • Work on real brands with real budgets • Aggressive testing and framework-building opportunities

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