Senior Media Manager, Healthcare

🕒 Julho 24

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Successful end-to-end management of designated paid media accounts • Meet pacing and KPI requirements for held accounts • Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction • Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements. • Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts • Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings • Function as primary point of contact both internally and externally for all ‘owned’accounts – responsible for pacing and performance of accounts • Responsible for generating reporting, writing insights, and communicating with the client for designated accounts • Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions • Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives) • Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.) • Responsible for continual testing, verification, and improvement of full-funnel structures

🎯 Requisitos

• 4-5+ years of experience, primarily in Paid Search • Ideal candidates also have experience in Paid Social, Programmatic, or both • Required platform expertise: Google Ads • Suggested additional platform familiarity: Bing, Meta, a DSP platform • Experience managing paid media budget ranges above 100k per month • Experience driving paid media strategy and testing • Confident ability to communicate with and convince clients • Great at reporting and insights, and great at identifying and optimizing towards client business goals • Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results • Excellent communication, problem-solving, and interpersonal skills • Proficient in Microsoft Office Suite and Google Workspace • Ability to interface with both internal team members and clients • Ability to multitask and prioritize tasks effectively

🏖️ Benefícios

• Diversity in backgrounds and experiences • Equal Opportunity Employer • Learning new strategies • Testing new platforms