Senior Integrated Marketing Manager

🕒 3 dias atrás

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PrizePicks

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🎮 Jogos

⚽ Esportes

Gaming • Sports

PrizePicks é uma plataforma inovadora que oferece uma maneira dinâmica e interativa de participar de esportes diários de fantasia e esports. Os usuários podem fazer previsões sobre desempenhos de jogadores em vários esportes, incluindo NFL, NBA, MLB, CFB e muitos outros, com a oportunidade de ganhar até 1000 vezes o valor de sua inscrição. PrizePicks opera legalmente em 43 estados dos EUA, Washington D. C. e Canadá, fornecendo uma ampla gama de opções de apostas, incluindo Pick 'Em e Pick 'Em Arena, onde os usuários competem entre si por recompensas em dinheiro. A empresa enfatiza o engajamento dos usuários com recursos como promoções recorrentes e o jogo Streak, que é gratuito e permite que os participantes ganhem ao construir sequências de vitórias diárias. PrizePicks garante transações seguras e pagamentos rápidos, aprimorando a experiência e satisfação do usuário no mundo das apostas esportivas com dinheiro real.

Descrição

• Own Integrated Marketing Strategy for Tentpoles: Lead the development of integrated marketing strategies for key sports seasons and tentpole moments (e.g., NFL, NBA, MLB), ensuring alignment with business goals, player behavior, and market opportunities. • Drive End-to-End Campaign Leadership: Oversee campaign planning and execution across paid, owned, and earned channels—ensuring clear direction, strong alignment, and high-quality delivery across all touchpoints. • Lead Go-to-Market Planning: Partner closely with Product Marketing, Product, Promotions and other channel marketing teams to shape and operationalize go-to-market strategies—translating product priorities into coordinated, full-funnel marketing plans. • Set Campaign Direction & Briefing Standards: Establish clear campaign frameworks, messaging direction, and briefing standards that enable Creative, CRM, Social, and Paid Media teams to execute effectively and consistently. • Ensure Cross-Channel Alignment: Act as the central strategic connector across Marketing functions—ensuring all channels are working cohesively, messaging is consistent, and campaigns are optimized holistically rather than in silos. • Own Performance & Optimization Strategy: Define success metrics in partnership with Analytics, Finance and Game Operations to evaluate campaign performance, and lead optimization strategies to improve acquisition, engagement, and retention. • Elevate Execution & Team Output: Provide direction, feedback, and prioritization support to junior team members, including the Senior Associate, ensuring campaigns are delivered efficiently and at a high standard. • Drive Operational Excellence: Identify and implement improvements to campaign planning, workflow management, and cross-functional processes to increase speed, clarity, and scalability.

🎯 Requisitos

• 6–8+ years of experience in integrated marketing, campaign strategy, or related roles (consumer, sports, gaming, or tech preferred) • Proven ability to lead integrated marketing strategies and execute multi-channel campaigns at scale • Strong strategic thinking with the ability to connect business goals to marketing plans and execution • Proven ability to collaborate across various internal teams, including Product, Product Marketing, Creative, Analytics, Paid Media, and CRM. • Demonstrated ability to influence without authority and drive alignment across multiple stakeholders • Strong project management and organizational skills, with the ability to manage complex, concurrent initiatives • Data-driven mindset with experience leveraging insights to inform strategy and optimization • Experience mentoring or guiding more junior team members

🏖️ Benefícios

• Company-subsidized medical, dental, & vision plans • 401(k) plan with company match • Annual bonus • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) • Generous paid leave programs, including 16-week paid parental leave and disability benefits • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked • Company-wide in-person events and team outings • Lifestyle enhancement program • Company equipment provided (Windows & Mac options) • Annual performance reviews with opportunities for growth and career development