Growth Marketing Manager

🕒 Julho 24

🇬🇧 Reino Unido – Remoto (RU)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Crescimento

🇬🇧 Patrocina Visto de Trabalhador Qualificado UK

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Prolific

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2014

💼 Consultoria

📣 Marketing

📦 Logística

Consulting • Marketing • Logistics

Prolific é uma plataforma que facilita a coleta de dados rápida e de alta qualidade ao conectar pesquisadores a participantes, incluindo colaboradores de tarefas de AI. Pesquisadores podem lançar tarefas, pesquisas e experimentos e receber respostas de uma comunidade global com mais de 200. 000 participantes ativos em poucas horas. A Prolific se orgulha de fornecer dados precisos e detalhados, garantindo que os participantes sejam remunerados de forma justa por suas contribuições. A plataforma é confiável para acadêmicos e organizações de ponta por sua flexibilidade, simplicidade e execução rápida de projetos.

Descrição

• Own the end-to-end product-led growth (PLG) strategy for Prolific's self-serve customer journey, driving acquisition, activation, engagement and retention. • Develop and optimise onboarding, lifecycle marketing, in-product messaging, referral programmes and customer journeys to improve activation, adoption and long-term retention. • Own paid acquisition strategy across search, social and display, working with agency partners and internal teams to optimise performance, budgets and channel effectiveness. • Drive organic growth through SEO, content and emerging acquisition channels, continually testing new opportunities to grow the self-serve funnel. • Partner closely with Product, Sales, RevOps and Customer Success to define PQLs, optimise handoffs and improve the end-to-end customer experience. • Lead a culture of experimentation, using data and insights to continuously optimise funnel performance and measure success across acquisition, activation, conversion and retention.

🎯 Requisitos

• 4–7+ years' experience in Growth or Performance Marketing, with demonstrable ownership of an end-to-end product-led growth (PLG) funnel within a B2B SaaS environment. • Proven experience driving measurable improvements across acquisition, activation and retention—not just campaign execution. • Strong understanding of paid acquisition across Google Ads, Meta, LinkedIn and other digital channels, with experience shaping strategy and optimising performance. • Experience building and optimising onboarding, lifecycle and in-product engagement programmes using tools such as Pendo, Appcues or similar. • Strong analytical mindset, with experience measuring funnel performance, defining PQLs, and using platforms such as HubSpot, Metabase or equivalent to inform decisions. • Working knowledge of organic growth channels, including SEO, content-led growth and emerging search (AEO), alongside paid acquisition. • Confident cross-functional stakeholder manager, able to partner with Product, Sales, RevOps and Customer Success, balance competing priorities and influence decisions. • Comfortable working autonomously in a fast-paced, high-growth environment with end-to-end ownership.

🏖️ Benefícios

• Competitive salary • Benefits • Remote working opportunities