Paid Media Strategist – Google, LI

🕒 Outubro 22

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 25%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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ProperExpression

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A ProperExpression é uma agência de growth marketing especializada em Account-Based Marketing (ABM) e geração de demanda para empresas B2B. Ela oferece uma ampla gama de serviços, incluindo marketing de conteúdo, SEO, geração de leads e otimização de vendas, especialmente para setores como serviços financeiros, saúde e SaaS. Com foco em maximizar o ROI de marketing e alinhar esforços de vendas e marketing, a ProperExpression tem como objetivo ajudar as empresas a aumentar a receita e otimizar suas estratégias de marketing.

Descrição

• Own paid media strategy and execution for assigned client accounts, including the largest accounts • Build, launch, optimize, and scale campaigns on Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads • Manage budgets, bids, and pacing • Run a documented testing program on every major account and scale winning tests • Own conversion tracking end to end so accounts optimize on CRM-qualified leads rather than form fills • Partner with Account Directors and clients on campaign planning, funnel strategy, messaging, segmentation, and channel mix • Brief and QA ad creative and copy with the creative team within SEC/FINRA constraints • Build and present reports connecting spend to pipeline and revenue • Turn reporting findings into next steps • Write and approve compliant ad copy for regulated wealth management clients • Fix broken tracking and conversion paths independently • Help architect campaigns that drive measurable, provable growth

🎯 Requisitos

• 5+ years of hands-on paid media/SEM experience • 5+ years of hands-on paid media experience in B2B or B2C lead generation to the US market • Personally managed and scaled $100k+ per month budgets on a single channel for a single client • Experience running paid accounts for multiple clients simultaneously at a marketing agency • Deep Google Ads and Bing Ads experience, including account structure, bidding, match types, negatives, Performance Max judgment, and pacing at scale • Deep LinkedIn Ads experience, including audience design, lead generation forms versus landing pages, frequency, and creative fatigue • Technical tracking experience with GTM, GA4, conversion tracking, offline conversion imports, and CRM-fed optimization • Ability to diagnose broken conversion paths independently • Real testing practice using hypotheses, controls, results, and decisions • Reporting that connects spend to pipeline and revenue • Google Sheets fluency, including pivots, lookups, and blended data • Hands-on Meta Ads experience, including audience building, lead forms versus landing pages, and creative testing for lead generation • CRO and landing page judgment • Experience briefing and QAing ad creative and copy with a design team • C1/C2 English fluency • Full-time availability on US East Coast hours • Ability to work within SEC/FINRA advertising constraints • Preferred: paid media experience for wealth management, RIAs, broker-dealers, or other SEC/FINRA-regulated financial brands • Preferred: display and programmatic experience • Preferred: HubSpot experience • Preferred: Google Ads certifications • Preferred: AI use in daily paid media workflow • Direct, hands-on experience is required; applicants without it will not be considered

🏖️ Benefícios

• Health Insurance • Dental Insurance • Vision Insurance • 401K • PTO • Annual Retreat • Fully remote work environment • Real growth: strong performers rise quickly • Supportive, collaborative culture • Food-sharing culture and internal team experiences

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