Paid Ads Specialist

🕒 6 dias atrás

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ProSites

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2003

🏥 Saúde

📣 Marketing

☁️ SaaS

Healthcare • Marketing • SaaS

A ProSites é uma fornecedora de sites, marketing digital e software de eficiência prática, voltados principalmente para consultórios odontológicos e outros profissionais da comunidade (médicos, veterinários, contabilidade/finanças através da marca CPA Site Solutions). A empresa oferece design e hospedagem de sites odontológicos, SEO, gerenciamento de mídias sociais e publicidade paga (anúncios no Facebook, PPC, Anúncios de Serviços Locais), gerenciamento de avaliações, chat com IA, formulários e pagamentos online, automação de lembretes/recalls, sistemas telefônicos, verificação de seguros e dashboards de prática para adquirir e reter pacientes e automatizar fluxos de trabalho do escritório. A ProSites se comercializa como uma solução turnkey de marketing digital e estilo SaaS para consultórios de saúde e afirma ter milhares de clientes e parcerias com associações odontológicas.

Descrição

• Track, measure, optimize and report performance of paid ad campaigns • Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting • Identify opportunities for efficiencies in process (i.e. automation, software, tools) • Develop keyword research, keyword lists, and keyword bucketing • Manage a high volume of paid media budgets • Develop, analyze and optimize keyword ad copy and landing pages • Perform A/B testing with the intent of improving impression share, quality score and CPL • Monitor and assess competitor activity and keyword ranking performance • Collaborate with management team to develop strategies for at-risk accounts • Follow and stay on top of industry best practices • Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities • Regular and reliable attendance is required as this is a full-time position • Other duties as assigned by management

🎯 Requisitos

• 3-5 years’ experience in paid search • Google Analytics certified • GoogleAds certified • Microsoft Office proficient • Salesforce proficient • Experience in Google Ads Manager (MCC) • Understanding of direct response and interactive marketing best practices • Ability to work both independently and in a team environment • Professional and personal integrity • Excellent verbal and written communication skills • Strategic thinker with strong analytical skills • Previously worked at a digital marketing agency (preferred) • Facebook & LinkedIn advertising experience (preferred) • CSS/HTML experience for landing page development (preferred) • Excellent copywriting and proofreading skills (preferred)