Growth Marketing Manager – Performance Marketing

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Archy

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2021

🏥 Saúde

☁️ SaaS

🤖 Inteligência Artificial

🔥 Investimento no último ano

💰 $20.000.000 Series B - Archy em 2025-10

Healthcare • SaaS • Artificial Intelligence

A Archy é uma plataforma de software de gestão de consultórios odontológicos que utiliza "agentes" com tecnologia de IA para automatizar fluxos de trabalho administrativos e clínicos em uma clínica odontológica. Oferece módulos para postagem de receitas/pagamentos (Archy Revenue), automação de escritas clínicas (Archy Scribe), insights práticos ao vivo (Archy Intelligence/Insight), verificação de seguros e comunicação com pacientes (Archy Connect). A Archy se posiciona como uma solução completa, substituição com foco em IA para múltiplos sistemas odontológicos, visando economizar tempo nas práticas e acelerar as cobranças; métricas do site apontam 4,3 milhões de pacientes atendidos, 2,5 milhões de reivindicações criadas, mais de 32. 000 usuários ativos e 60 milhões de imagens processadas.

Descrição

• Own the full campaign lifecycle across Meta Ads, Google Ads, and TikTok Ads, including objectives, account and campaign structure, setup and quality assurance, audience or keyword targeting, budgets and bidding, launch, pacing, optimization, experimentation, measurement, and reporting. • Develop a consistent pipeline of performance marketing creative concepts grounded in customer insight, channel behavior, and campaign data. Turn those concepts into clear briefs that define the audience, angle, hook, format, testing hypothesis, variants, and success metrics. • Collaborate with creative partners to bring concepts to market, provide specific performance feedback, and improve the next round of assets. • Build and manage an experimentation roadmap across creative, messaging, audiences, offers, landing pages, campaign structures, and bidding approaches. Prioritize tests based on evidence, expected impact, effort, and the value of the learning. • Analyze creative and campaign performance by concept, hook, format, audience, placement, and funnel stage. Use those insights to prioritize new tests, iterate winning ideas, address fatigue, and stop work that does not meet its objectives. • Design and optimize full-funnel programs that build awareness, generate high-intent leads, improve marketing-qualified lead to sales-qualified lead conversion, create opportunities, and contribute to closed-won revenue. • Track and manage channel budgets, monitor pacing and customer acquisition cost, and recommend reallocations based on performance, seasonality, test results, lead quality, and business priorities. • Comfortable with AI and faster because of it. You use AI tooling such as Claude Code and Codex to quickly create and iterate on creative, concepts, and analysis.

🎯 Requisitos

• 5+ years of relevant experience in performance marketing, growth marketing, or demand generation, including sustained ownership of paid media programs and measurable pipeline or revenue outcomes. • Hands-on experience building, launching, managing, optimizing, and measuring campaigns in Meta Ads, Google Ads, and TikTok Ads. Direct experience in all three platforms is required; agency oversight alone is not sufficient. • A track record of owning the full campaign lifecycle, including strategy, account and campaign setup, targeting, budgets and bidding, launch quality assurance, pacing, optimization, experimentation, measurement, and reporting. • Experience developing performance marketing creative concepts and briefs that define the audience insight, angle, hook, format, hypothesis, variants, and success metrics, then using results to guide the next iteration. • Strong analytical judgment across platform and full-funnel metrics, with experience using spreadsheets, marketing analytics, customer relationship management, and attribution tools to connect spend to lead quality, opportunities, pipeline, and revenue. • Experience partnering with Sales, SDRs, RevOps, marketing, and creative collaborators to improve targeting, messaging, asset quality, conversion, and downstream business impact. • Clear written and verbal communication, including creative briefs, performance readouts, and recommendations that help different audiences make decisions. • Comfort operating in a startup or high-growth environment where priorities move quickly and you help build practical processes and systems as the company grows.

🏖️ Benefícios

• Competitive salary and equity (some roles may be eligible for performance-based incentives or bonuses) • Health, dental, and vision insurance • 401(k) plan • Flexible vacation policy • Remote-friendly culture