Marketing Campaign Manager

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🕒 6 dias atrás

⛷️ Utah, Wisconsin – Remoto

⛷️ Utah – Remote 🧀 Wisconsin – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Vyne Dental®

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🏥 Saúde

☁️ SaaS

🤝 B2B

Healthcare • SaaS • B2B

A Vyne Dental é uma empresa focada em aceleração do ciclo de receita odontológica que opera um sistema de centralização e uma plataforma de software em nuvem (Vyne Trellis) para otimizar processos de sinistros, anexos, elegibilidade e benefícios, pagamentos, engajamento de pacientes e fluxos de trabalho relacionados. A empresa conecta pacientes, consultórios, pagadores e parceiros por meio de APIs e integrações, oferecendo serviços para provedores, pagadores e parceiros, como envio eletrônico de sinistros, verificação de elegibilidade, formulários eletrônicos para pacientes, processamento de pagamentos e ferramentas de colaboração clínica e administrativa. A Vyne se posiciona como um fornecedor de SaaS B2B para a indústria odontológica e afirma ser utilizada por dezenas de milhares de consultórios odontológicos em todo o país, com produtos que incluem um sistema de centralização, APIs e ofertas de planos odontológicos voltados para o consumidor.

Descrição

• Develop and own Vyne Dental’s lead-generation strategy, including evaluating the ICP definition, determining the channel mix, and aligning monthly pipeline targets with revenue goals. • Design scalable, repeatable systems that attract qualified practices and DSOs into the funnel. • Build a performance model that forecasts lead volumes, conversion rates, CAC, and ROI by channel and provide regular reports. • Build and execute lifecycle marketing programs that improve onboarding, engagement, upsell, renewal, and advocacy. • Plan and execute omni-channel demand campaigns (email, paid media, SEO, content syndication) and landing pages required to support every campaign. • Build automated nurturing motions to support lead development and create new sales opportunities based on customer expansion triggers. • Build outbound enablement motions to support Sales Development, including targeted lists, messaging sequences, and offer strategies. • Leverage behavioral and firmographic data to create hyper-targeted campaigns. • Own the marketing-to-sales funnel: Lead capture, scoring optimization, handoff, SLAs, and continuous optimization of conversion points. • Conduct A/B testing across landing pages, messaging, creative, and offers to maximize lead quality. • Partner with Internal Systems/Salesforce Team to ensure campaign tracking, attribution, and accurate reporting. • Work closely with cross-functional teams, including product, sales, and customer success, to align lead quality, targeting, and feedback loops.

🎯 Requisitos

• Bachelor’s degree in a related field or equivalent experience • 5+ years in lead generation, demand generation, or growth marketing for B2B SaaS or healthcare tech • Extensive email marketing and landing page management experience • Extensive digital advertising experience with Google, Bing, Meta, TikTok • Expert-level command of email marketing best practices and analytics • Extensive event marketing experience (trade shows, webinars, seminars, customer/group meetings) • High level of confidence with digital advertising experience (banner, social media, and Google’s Search and Display Networks) • Extensive content marketing experience and SEO best practices • Direct mail experience and command of best practices • Segment and cohort targeting best practices • Display advertising experience and command of best practices (digital and print) • Sound experience with SMS marketing and related regulatory requirements • Demonstrated command of copywriting and storytelling skills, high-performing headlines, subject lines, CTA’s, etc. • Expert-level understanding of Pardot, Salesforce, or similar systems (email creation and send, campaign creation and tracking, automation, scoring, segmentation, attribution). • Strong analytical mindset; skilled at building funnel models, forecasting, and ROI analysis. • Proven success partnering closely with sales teams to generate high-quality opportunities. • Preferred experience in dental, medical, or RCM software industries. • Preferred familiarity with marketing to dental practices, office managers, billing teams, and DSOs.

🏖️ Benefícios

• Flexible work arrangements