Senior Manager, Demand Generation

🕒 6 dias atrás

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Flashfood

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2016

🍽️ Alimentos e Bebidas

🏪 Marketplace

💰 $12.300.000 Series A - Flashfood em 2022-02

Food & Beverage • Marketplace

Flashfood é um aplicativo de marketplace móvel que ajuda os consumidores a encontrar e comprar itens de supermercado com desconto—especialmente produtos frescos, carnes e outros alimentos próximos do vencimento—com até 50% de desconto, com as compras realizadas no aplicativo e retiradas na loja. A missão da empresa é reduzir o desperdício de alimentos redirecionando o excedente dos aterros sanitários para as mesas dos consumidores enquanto ajuda as famílias a economizarem nas compras; ela opera nos EUA e no Canadá e relata atender mais de meio milhão de lares e desviar milhões de libras de alimentos. Flashfood faz parceria com varejistas de supermercados para mostrar itens com desconto e fornece recursos tanto para consumidores quanto para varejistas.

Descrição

• Define how Flashfood shows up to enterprise grocery retailers across every buyer touchpoint • Build the annual B2B marketing plan, establishing priorities, investment areas, and campaign themes that support revenue goals • Develop a deep understanding of grocery retail decision-makers and continuously refine how we engage them • Partner with Revenue leadership to identify market opportunities and strategic growth initiatives • Act as the connective tissue between Product Marketing, Sales, Partnerships, and Customer Success to ensure a consistent market narrative • Design and execute targeted campaigns that generate engagement and pipeline from priority retailer accounts • Develop account-based programs that combine paid media, email, and personalized outreach • Create scalable approaches to engaging senior retail decision-makers while maintaining a highly targeted go-to-market motion • Leverage buyer signals, intent data, and AI-powered workflows to identify opportunities and activate campaigns • Continuously test, optimize, and evolve programs based on performance and business priorities • Own Flashfood's LinkedIn strategy, including company presence, executive thought leadership, content promotion, and audience growth • Build a content strategy that supports awareness, consideration, and deal acceleration across the buyer journey • Partner with Product Marketing to translate customer insights, product innovation, and industry trends into compelling stories • Create customer success narratives, ROI-focused case studies, and proof points that demonstrate measurable retailer outcomes • Identify opportunities to elevate Flashfood's visibility within grocery, retail technology, and sustainability conversations • Lead Flashfood's event and field marketing strategy, including trade shows, retailer meetings, executive dinners, and industry gatherings • Design programs that create meaningful interactions with senior grocery leaders and support relationship-building throughout the sales cycle • Ensure every event and engagement program has clear objectives, follow-up plans, and measurable business outcomes • Define the metrics that matter and build reporting that clearly connects marketing activity to pipeline and revenue outcomes • Partner with RevOps to strengthen attribution, lead management, and performance visibility across the funnel • Evaluate and implement AI, automation, and emerging technologies that improve efficiency and effectiveness • Deliver actionable insights and recommendations to leadership based on campaign, channel, and pipeline performance • Foster a culture of experimentation, learning, and continuous improvement

🎯 Requisitos

• 5+ years in B2B demand generation, with experience selling into enterprise grocery, retail, or CPG accounts • A track record of owning strategy and making channel investment decisions • Proven campaign strategy and execution experience across channels including building, tracking, and optimization • Experience owning the company strategy for trade show, industry events, hosted dinners, and other programs • Strong content development experience, including campaign copy, targeted emails, and event promotion • A strategic thinker and clear communicator who can articulate the plan clearly to both marketing and sales stakeholders • Genuine fluency with AI tooling for B2B marketing activations • A natural cross-functional partner who keeps internal teams aligned and bought into the B2B marketing strategy

🏖️ Benefícios

• Competitive salary, equity, and comprehensive benefits • 100% remote work with flexibility and trust • Mission-driven work that reduces food waste and expands access to affordable food • A fast-growing, collaborative team with big ambitions • Real opportunities for career growth