Senior Director, Paid Social

🕒 6 dias atrás

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BMG360

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2003

📣 Marketing

📱 Mídia

🤝 B2B

💰 Private equity em 2020-04

Marketing • Media • B2B

A BMG360 é uma agência de marketing de performance e geração de leads que impulsiona a ação dos clientes para marcas nos setores de serviços domésticos, seguros (principalmente Advantage Medicare), D2C/eCommerce, saúde e bem-estar, educação e aplicativos de tecnologia/móvel. Eles oferecem capacidades completas de funil—compra de mídia de performance (TV, CTV, busca, mídia social paga), conteúdo de performance (Captivatr360™), pilhas de geração de leads, tecnologia de performance e dados & atribuição—focadas em testes rápidos, otimização e crescimento mensurável. A BMG360 se posiciona como um parceiro integrado aos clientes, entregando criatividade que converte, compra agressiva de mídia e expertise para escalar inscrições, leads e receitas.

Descrição

• Lead, mentor, and develop a high-performing Paid Social team through direct management of two Paid Social Directors and indirect oversight of a broader team of 12+ specialists and managers. • Establish department goals, operational processes, quality standards, and performance expectations. • Drive career development, coaching, succession planning, and talent retention initiatives. • Foster a culture of innovation, accountability, collaboration, and continuous learning. • Ensure team resources, staffing plans, and workloads align with client growth and agency objectives. • Serve as executive strategic lead across key client accounts while directly owning and managing 2+ major client relationships. • Act as a trusted advisor to senior client stakeholders and executive leadership teams. • Develop full-funnel paid social strategies focused on customer acquisition, revenue growth, and business outcomes. • Lead executive business reviews, quarterly planning sessions, and strategic growth initiatives. • Travel to client in-person meetings as needed. Estimated 3-5 times per year. • Provide guidance on audience strategy, platform investments, creative testing frameworks, measurement methodologies, and performance optimization.

🎯 Requisitos

• 10+ years of Paid Social experience, preferably within a performance marketing or digital agency environment. • 5+ years leading and managing high-performing teams. • Proven experience managing enterprise-level media budgets and complex client relationships. • Demonstrated success developing full-funnel paid social strategies that drive measurable business results. • Extensive experience with Meta and TikTok advertising platforms. • Strong analytical, forecasting, and strategic planning capabilities. • Experience and proven excellence leading executive-level client presentations and business reviews. • Proven ability to influence cross-functional stakeholders and drive organizational alignment.

🏖️ Benefícios

• Lead one of the agency's largest and fastest-growing departments. • Influence strategy across major national brands. • Partner with industry-leading teams across media, creative, analytics, and technology. • Help shape the future of attribution, measurement, and performance marketing. • Work in an entrepreneurial environment where innovation and leadership are valued and rewarded.