Senior Manager, Paid Search – Casino

Vaga não está no LinkedIn

🕒 6 dias atrás

🗽 New York – Remoto

🗽 New York – Remote

💵 $140.000 - $165.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Sky Betting & Gaming

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🎲 Jogos de Azar

🎮 Jogos

👥 B2C

Gambling • Gaming • B2C

A Sky Betting & Gaming é uma operadora de apostas e jogos online voltada para o consumidor, com base no Reino Unido. Agora parte do grupo Flutter UK & Ireland e do conglomerado Flutter Entertainment, a marca é apresentada ao lado de Betfair, Paddy Power, PokerStars e tombola como um provedor líder de entretenimento confiável para milhões de clientes. A empresa enfatiza o jogo responsável, a experiência do cliente e utiliza plataformas digitais (web e aplicativos) para fornecer serviços de apostas e jogos, com presença operacional em Leeds e registro sob a Flutter Entertainment plc.

Descrição

• Own day-to-day strategy, execution, pacing, and optimization of paid search campaigns for Fanatics Casino. • Build and refine campaign structures across brand, non-brand, competitor, state, casino category, game, promotion, and app acquisition search demand. • Manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and performance targets to support new depositor, redeposit, active customer, revenue, and payback goals. • Optimize campaigns against OC-specific economics including CAC, CPA, first deposit quality, net gaming revenue, retention value, payback, and lifetime value. • Translate weekly and monthly performance data into actionable insights, budget recommendations, test learnings, and executive-ready readouts. • Partner with Casino Marketing, CRM, Product, Creative, Brand, and Promotions teams to align search activity with game launches, offer calendars, market priorities, and customer lifecycle initiatives. • Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes. • Lead testing across match types, bidding automation, creative messaging, landing pages, audience signals, app campaigns, and emerging search products. • Maintain rigorous QA across ad copy, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals. • Mentor and provide direction to the Search Associate Buyer on campaign trafficking, reporting, pacing, and optimization tasks. • Monitor competitor activity, casino search trends, state-level demand, jackpot moments, and product seasonality to identify growth opportunities. • Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OC search portfolio.

🎯 Requisitos

• 6+ years of experience in paid search, performance marketing, growth marketing, or a related digital media role. • Strong hands-on experience with Google Ads, Microsoft Advertising, Search Ads 360, Apple Search Ads, Google Analytics, and campaign management tools. • Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, payback, and LTV goals. • Experience building campaigns, analyzing query-level performance, optimizing bid strategies, and developing structured testing roadmaps. • Strong analytical skills with the ability to connect channel-level results to broader business outcomes. • Experience working with agencies, platform partners, creative teams, analytics teams, and compliance stakeholders. • Strong presentation skills across internal and external stakeholders. • Experience in online casino, sports betting, gaming, fintech, subscription, marketplace, or other regulated performance marketing environments preferred. • Detail oriented, deadline focused, observant, adaptable, and innovative. • Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options