Paid Ads Strategist, Buyer

Vaga não está no LinkedIn

🕒 6 dias atrás

🐊 Florida – Remoto

🐊 Florida – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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RR Digital

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2024

📣 Marketing

⚖️ Jurídico

🤝 B2B

Marketing • Legal • B2B

A RR Digital é uma agência de marketing digital independente, liderada por fundadores e construída especificamente para fazer crescer escritórios de advocacia de demandantes (particularmente práticas de lesões corporais e ações civis públicas). A empresa foca em sistemas de aquisição orientados por resultados — mídia paga otimizada para economia de casos, SEO técnico e conteúdo de formato longo para capturar tráfego de busca de alta intenção, otimização de prospecção/conversão em todos os pontos de contato e trabalho de autoridade de marca/mídia — tudo organizado em torno do único objetivo de gerar mais casos assinados. A RR Digital enfatiza a responsabilidade dos fundadores, praticantes especialistas com experiência em marketing jurídico e relatórios transparentes e focados em resultados, ao invés dos modelos tradicionais de pagamento por honorários ou tabelas de preços.

Descrição

• Develop campaign plans based on client goals, target audiences, and budget allocations • Build, launch, and manage paid advertising campaigns primarily across Meta platforms • Monitor campaign performance daily and make data-driven optimization decisions • Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality • Scale successful campaigns while maintaining efficiency and profitability • Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences • Partner with Paid advertising team members to provide performance-based recommendations and insights • Troubleshoot tracking, attribution, conversion, and pixel-related issues • Maintain accurate campaign setup, budget management, and reporting processes • Identify emerging trends, platform changes, and growth opportunities • Present campaign performance insights and recommendations to internal stakeholders and clients • Conduct independent research to uncover new opportunities, tactics, and best practices

🎯 Requisitos

• 5+ years of experience managing paid media campaigns • Experience with campaign attribution, conversion tracking, and performance reporting • Hands-on experience with Meta Ads Manager and paid social advertising • Experience scaling lead generation campaigns while maintaining efficiency targets • Experience with reporting and analytics platforms such as Looker Studio, Domo, Tableau, or Power BI • Experience analyzing campaign performance and making data-driven optimization decisions • Strong understanding of lead generation and demand generation marketing • Strong analytical, organizational, and problem-solving skills • Ability to work independently, take initiative, and proactively solve problems • Proven ability to manage multiple campaigns and priorities simultaneously • Excellent attention to detail and commitment to accuracy • Strong communication and collaboration skills • Preferred Qualifications • Experience managing mass tort advertising campaigns • Experience with class action advertising campaigns • Experience marketing legal services or working within highly regulated industries • Agency experience managing multiple client accounts • Additional Plus Factors • Experience with Google Ads • Familiarity with TikTok, Reddit, LinkedIn, Snapchat, or X advertising platforms

🏖️ Benefícios

• 401(k): Match 100% of employee contributions up to 4% • Unlimited Manager-Approved Paid Time Off • Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month) • Dental & Vision Insurance: Guardian • Company-provided MacBook • Fully Remote