Senior Manager, Paid Social – Sportsbook

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🕒 6 dias atrás

🏄 California, Colorado, +1 estados a mais – Remoto

🏄 California – Remote ⛰️ Colorado – Remote 🗽 New York – Remote

💵 $120.000 - $150.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Sky Betting & Gaming

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🎲 Jogos de Azar

🎮 Jogos

👥 B2C

Gambling • Gaming • B2C

A Sky Betting & Gaming é uma operadora de apostas e jogos online voltada para o consumidor, com base no Reino Unido. Agora parte do grupo Flutter UK & Ireland e do conglomerado Flutter Entertainment, a marca é apresentada ao lado de Betfair, Paddy Power, PokerStars e tombola como um provedor líder de entretenimento confiável para milhões de clientes. A empresa enfatiza o jogo responsável, a experiência do cliente e utiliza plataformas digitais (web e aplicativos) para fornecer serviços de apostas e jogos, com presença operacional em Leeds e registro sob a Flutter Entertainment plc.

Descrição

• Own day-to-day planning, buying, pacing, optimization, and reporting of paid social campaigns for Fanatics Sportsbook. • Develop paid social media plans that align with sportsbook goals, state priorities, sports calendar moments, promotions, partnerships, and customer lifecycle initiatives. • Manage budgets, bids, audiences, creative rotations, placements, and campaign structures across Meta, TikTok, Snap, X, Reddit, and emerging social platforms. • Optimize campaigns against OSB-specific goals including customer acquisition, first deposit, active customer growth, revenue, CAC, CPA, payback, and lifetime value. • Partner with Creative and Brand teams to develop briefs, refresh pipelines, test plans, and performance feedback loops for sportsbook social creative. • Translate weekly and monthly performance data into actionable insights, budget recommendations, creative learnings, and executive-ready readouts. • Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes. • Lead testing across creative concepts, hooks, audiences, bidding, app events, landing pages, placements, influencer amplification, and platform betas. • Maintain rigorous QA across creative assets, ad copy, offer messaging, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals. • Mentor and provide direction to the Social Media Associate Buyer on campaign trafficking, reporting, pacing, QA, and optimization tasks. • Monitor competitor activity, sports seasonality, platform trends, creative best practices, and audience behavior to identify growth opportunities. • Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OSB paid social portfolio.

🎯 Requisitos

• 5+ years of experience in paid social media buying, digital media planning, performance marketing, or a related role. • Strong hands-on experience with Meta Ads Manager, TikTok Ads Manager, Snap Ads, X Ads, Reddit Ads, MMPs, analytics tools, and paid social reporting dashboards. • Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, payback, and LTV goals. • Experience developing creative testing roadmaps and translating performance data into creative and media optimization decisions. • Strong analytical skills with the ability to connect channel-level results to broader business outcomes. • Experience working with agencies, platform partners, creative teams, analytics teams, and compliance stakeholders. • Strong presentation skills across internal and external stakeholders. • Experience in sports betting, gaming, daily fantasy, subscription, marketplace, entertainment, or other high-velocity consumer acquisition environments preferred. • Detail oriented, deadline focused, observant, adaptable, and innovative. • Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.

🏖️ Benefícios

• 401(k) matching • Health insurance • Paid time off • Professional development opportunities