Demand Generation Manager

🕒 6 dias atrás

🤠 Texas – Remoto

🤠 Texas – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Logile, Inc.

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2005

☁️ SaaS

🤝 B2B

🛒 Varejo

SaaS • B2B • Retail

A Logile, Inc. é uma empresa de SaaS que fornece uma plataforma unificada de otimização de operações em lojas e força de trabalho para varejistas e lojas focadas em alimentos. Sua plataforma oferece previsões autoaprendidas de 15 minutos para vendas, itens, tráfego e equipe; modelagem e planejamento de mão de obra; orçamento dinâmico em nível de loja; agendamento baseado em tarefas e controle de ponto e presença; operações frescas e planejamento de produção (receitas, rendimento, rotulagem); monitoramento de segurança alimentar e temperatura; e recursos de execução/gestão de tarefas. A Logile se integra com POS, ERP, HRIS e sensores para consolidar previsões, mão de obra, orçamentos e execução em um único sistema orientado por demanda para supermercados, lojas de conveniência, fast-foods, grandes varejistas e clubes de compras.

Descrição

• Execute integrated demand generation campaigns across email, digital, content, webinar, event, ABM, and partner channels. • Support quarterly pipeline goals through the development and execution of targeted marketing programs. • Partner with Sales on account-based marketing initiatives designed to engage strategic accounts and buying groups. • Manage webinar programs, nurture, sponsored programs, and field marketing activities. • Work closely with Product Marketing to activate product launches, industry research, and thought leadership content. • Build and optimize nurture programs that improve engagement and conversion throughout the buyer journey. • Monitor campaign performance and recommend optimizations to improve results. • Collaborate with Marketing Operations to ensure accurate tracking, attribution, lead management, and reporting. • Create campaign reports and performance summaries for marketing leadership and key stakeholders. • Stay informed on industry trends, demand generation best practices, and emerging marketing channels.

🎯 Requisitos

• 3–5 years of B2B demand generation experience, preferably within SaaS or retail technology organizations. • Experience designing multi-channel marketing campaigns that generate leads, pipeline, and customer engagement. • Experience supporting account-based marketing (ABM) initiatives and sales-focused marketing programs. • Understanding of demand generation fundamentals including lead generation, nurture programs, conversion optimization, and campaign reporting. • Experience working within HubSpot marketing automation platform and other martech tools. • Experience managing webinars, virtual events, field events, executive dinners, and industry conferences. • Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously. • Analytical mindset with the ability to evaluate campaign performance and recommend improvements. • Strong communication skills and ability to collaborate across marketing and sales teams.

🏖️ Benefícios

• Equal Opportunity Statement • Inclusive environment for all employees and applicants