IDN Marketing Manager

🕒 Julho 15

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QuidelOrtho

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A QuidelOrtho é uma corporação global focada em transformar dados diagnósticos em insights acionáveis para gerar melhores desfechos em saúde. A empresa oferece uma ampla gama de soluções diagnósticas, incluindo kits de autoteste de COVID-19 para uso doméstico, química clínica, produtos de imunoensaio, diagnósticos moleculares e soluções automatizadas para prestadores de serviços de saúde. Seus produtos são projetados para uso em diversos ambientes — do lar ao hospital e do laboratório à clínica — garantindo resultados diagnósticos rápidos e confiáveis. A QuidelOrtho busca impulsionar um futuro mais saudável ao fornecer inteligência acionável em tempo real e expertise líder no setor.

Descrição

• Develop and implement account-based marketing strategies for IDN and health system targets • Lead IDN/GPO pricing strategy by assessing contract positioning • Build and maintain strong cross-functional relationships with IDN stakeholders • Create health system-specific marketing programs and sales enablement tools • Partner with National Accounts, regional sales teams, and Medical Affairs • Analyze health system market trends, IDN account data, and stakeholder insights • Collaborate with product marketing, health economics, Medical Affairs, and commercial leadership • Manage IDN marketing budgets, track program ROI and engagement metrics • Lead new product launch planning within health system accounts • Assess current portfolio opportunities to communicate and capture value for QuidelOrtho and Health System combined benefit • Perform other work-related duties as assigned

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Health, or related field • 5+ years of marketing experience, with at least 2 years developing value-based programs or account-based marketing strategies for health systems, IDNs, or complex healthcare institutions • Demonstrated ability to translate complex clinical and diagnostic solutions into compelling value narratives for diverse stakeholder audiences including clinicians, administrators, and executive leadership • Strong analytical skills and proficiency with CRM and marketing analytics platforms • Excellent written and verbal communication skills • Ability to manage budgets, evaluate program ROI, and communicate performance insights to senior leadership • Ability to travel up to 30% to health system facilities, IDN headquarters, trade shows, and company locations

🏖️ Benefícios

• medical, dental, vision, life, and disability insurance • 401(k) plan • employee assistance program • Employee Stock Purchase Plan • paid time off (including sick time) • paid Holidays