Marketing Manager, Demand Generation

🕒 6 dias atrás

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Quorum

Quorum

201 - 500 funcionários

☁️ SaaS

🏛️ Governo

🤖 Inteligência Artificial

💰 Series unknown em 2020-09

SaaS • Government • Artificial Intelligence

O Quorum é uma plataforma de software para equipes de relações públicas e governamentais. Oferece acompanhamento legislativo e regulatório em órgãos federais, estaduais e da União Europeia; ferramentas de advocacy de base e engajamento de constituintes; gestão de partes interessadas e contatos (incluindo dados de contato governamentais verificados via KnowWho); ferramentas de gerenciamento e conformidade de PAC; monitoramento de redes sociais e notícias; e inteligência política e redação com suporte de IA através do assistente Quincy. O Quorum oferece essas capacidades como um produto SaaS (software como serviço) baseado na web, com complementos como publicidade, APIs de dados, aplicativos móveis e serviços profissionais para ajudar organizações e equipes do setor público a monitorar políticas, engajar defensores e relatar resultados.

Descrição

• Design and execute insight-driven ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts. • Partner closely with sales leadership to align Go-To-Market (GTM) strategies and prioritize target accounts. • Plan and run full-funnel integrated campaigns—targeted email, exclusive events, digital advertising, content syndication, and webinars tailored to strategic personas. • Monitor, optimize, and report on full-funnel metrics and pipeline impact. • Architect and leverage AI-powered automation workflows to scale hyper-personalization, prioritization, and multi-threaded outreach efficiently and securely. • Pilot and optimize advanced upmarket tactics including predictive modeling and buyer intent data workflows. • Collaborate with product marketing and SMEs to develop compelling, tailored content—emails, microsites, and thought leadership pieces. • Maintain, manage, and refine custom ABM motions specifically tailored to government prospects. • Manage agency and external vendor relationships supporting ABM, content generation, and paid media programs.

🎯 Requisitos

• 4+ years of experience in B2B demand generation, with at least 1 year dedicated to successfully launching and running ABM programs. • Proven track record working with CRM and marketing automation platforms like Salesforce and Marketo (or HubSpot), alongside specialized ABM platforms such as 6Sense, Terminus, or Demandbase. • Exceptional written and verbal communication skills, with a natural ability to translate complex product capabilities into high-value messaging that commands the attention of executive and C-suite audiences. • Master at cross-functional influence, seamlessly bridging the gap between sales, operations, and product marketing teams to execute unified campaigns. • Passion for operational efficiency and comfortable managing automated workflows to scale messaging and data orchestration. • Preferred: Strong understanding of enterprise SaaS buying cycles, multi-stakeholder selling environments, and vertical campaign strategies—ideally within government, finance, or healthcare sectors.

🏖️ Benefícios

• Flexible Paid Time Off • Paid Company holidays plus additional company-wide days off for team members to rest and recharge • Four Day Weekends for President’s Day, Memorial Day, and Labor Day • Free Subscription to LinkedIn Learning to support professional development • Invest in Yourself Days - one designated day per quarter dedicated to your professional development! • Work from Home Reimbursement for home office support • 401k match • Health & Financial Wellbeing support • Comprehensive medical, dental, and vision insurance plan options • Virtual and in-person team events • Community groups open to all team members • Paid 12 weeks off for parental leave

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