Senior Marketing Partnerships Manager

🕒 Setembro 28

🏄 California – Remoto

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💵 $124.800 - $217.672 / ano

⏰ Tempo Integral

🟠 Sênior

💰 Gerente de Contas

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Razer Inc.

Razer Inc.

1001 - 5000 funcionários

🏭 Manufatura

💼 Consultoria

📦 Logística

Manufacturing • Consulting • Logistics

A Razer™ é a marca líder mundial de lifestyle para gamers.

Descrição

• Lead creator, talent partnership, esports, and athlete strategies across Razer’s Console division • Serve as marketing lead for Console Audio, Console Controllers, and Mobile • Own Console category partnerships across influencers, esports, talent, and athletes • Align Regional and Global Marketing, KOLs, Social, Paid Media, Gaming Partnerships, Ecommerce, and Product Marketing teams around shared objectives and measurable outcomes • Develop and manage creator, influencer, esports, and athlete strategies tied to the Console portfolio, NPI launches, partnerships, and major campaigns • Recruit and manage creators, ambassadors, and KOLs; leverage creator ecosystems and seeding programs; measure performance • Translate brand and business objectives into measurable creator programs driving engagement, visibility, adoption, revenue, and sales impact • Develop go-to-market plans for influencer programs, NPI launches, FPS and Console game releases, esports leagues, and tournaments • Manage high-profile creator and talent integrations from planning through execution, including negotiations, content coordination, activations, and product launches • Build relationships with gaming creators, streamers, esports organizations, athletes, entertainers, agents, and talent representatives • Set seeding briefs and monthly seeding targets for sustain and NPI launches • Develop strategic partnerships with game publishers and platform partners • Use influencer and pro-player feedback to inform the Console product roadmap • Partner cross-functionally with Paid Media, Regional and Global Marketing, Community, Brand, eCommerce, Business Development, and external partners • Manage agency partners and oversee campaign execution • Measure campaign performance across awareness, engagement, conversion, revenue, and ROI; recommend optimizations using consumer insights and analytics • Lead marketing planning and business reviews; present performance and recommendations to executive leadership • Manage multiple high-visibility initiatives amid compressed timelines and shifting priorities • Perform other duties as assigned

🎯 Requisitos

• Minimum of 8 years of product management and marketing experience in the consumer electronics industry • Streaming product line marketing experience highly preferred; gaming experience a big plus • Experience developing and overseeing execution of marketing plans • Experience with PC or consumer electronics sales channels: retail, direct, online, and distribution • Ability to write marketing copy and provide creative design direction for digital marketing, web merchandising, print ads, video, and graphics • Experience developing detailed marketing plans and articulating strategy and success requirements • Ability to work independently, prioritize, and manage multiple concurrent tasks and projects • Strong administrative, organizational, and communication skills, including interaction with executive management • Preferred experience working in a global company with stakeholders across countries and time zones • Microsoft Office experience: Word, Excel, Outlook, and PowerPoint • College degree in marketing or another related discipline, or equivalent experience • Travel required up to 25%

🏖️ Benefícios

• Global, gamer-centric #LifeAtRazer experience • Accelerated personal and professional growth opportunities • Equal opportunity and inclusive workplace • Reasonable accommodations for disabilities and religious practices

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