Director, Omnichannel Strategist – Life Sciences

🕒 Abril 11

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Red Nucleus

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

⚕️ Seguro de Saúde

🧬 Biotecnologia

💊 Farmacêutico

Healthcare Insurance • Biotechnology • Pharmaceuticals

A Red Nucleus é uma empresa especializada em serviços de saúde e ciências da vida, oferecendo uma ampla gama de serviços de consultoria e científicos. Com mais de três décadas de experiência, fornece soluções ao longo do ciclo de vida dos produtos de ciências da vida, com o objetivo de melhorar os desfechos de saúde. Seus serviços incluem acesso ao mercado e comercialização, comunicações médicas e aprendizado e desenvolvimento. A Red Nucleus também oferece produtos como DirectusPRO e iTakeControl. Focam em apoiar desafios estratégicos e operacionais na área da saúde através de sua expertise em áreas como Qualidade, Clínico, Segurança, Regulatório e Assuntos Médicos. A empresa emprega uma equipe de mais de 700 membros dedicados a avançar o conhecimento e melhorar vidas.

Descrição

• Partner with brand and cross-functional stakeholders to define omnichannel engagement strategies aligned to business goals • Lead data consulting and modeling discussions, ensuring segmentation and predictive insights drive targeting and personalization • Develop data-driven personas and journey maps, validated by research and real-world data sets • Apply AI tools and frameworks to enhance customer insights, content strategy, and channel orchestration • Support training and change management efforts to drive omnichannel adoption and best practices across teams • Translate strategies into actionable program blueprints and playbooks • Partner with content, media, field, and technology teams to orchestrate campaigns across email, web, social, paid, and field channels • Leverage orchestration suites (e.g., Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud) to enable seamless activation • Define KPIs and measurement frameworks for omnichannel programs • Use BI tools (Tableau, Power BI, Qlik, etc.) to visualize performance and communicate insights • Collaborate with analytics teams to run predictive and performance modeling that informs future campaign design • Drive a test-and-learn culture for continuous improvement

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, Analytics, or related field; advanced degree a plus • 5–7 years of experience in digital marketing, customer engagement, or omnichannel planning, preferably in healthcare or life sciences • Strong knowledge of business intelligence tools: Tableau, Power BI, Qlik • Experience with data-driven persona development and journey design validated by research and real-world data • Familiarity with predictive modeling, data-driven targeting, and AI tools for content, customer journey design, or campaign optimization • Hands-on experience with orchestration platforms: Veeva CRM/CLM, Salesforce Marketing Cloud, Adobe Experience Cloud, Marketo • Proficiency with social and search tools: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, SEO/SEM platforms (Google Analytics, SEMrush, Moz), and social listening/monitoring tools (Sprinklr, Hootsuite, Brandwatch) • Proven ability to consult internally, lead workshops, and influence stakeholders • Experience supporting training and organizational change management initiatives • Strong analytical, communication, and collaboration skills

🏖️ Benefícios

• Competitive pay, incentives, retirement, and income security programs • Comprehensive benefits and wellness programs focused on healthy lifestyles • Generous paid time off, employee assistance programs, and flexible work arrangements • Performance-driven environment including professional development and transfer opportunities • People-first culture fostering self expression, diversity, and a growth mindset • Celebrations! We love to celebrate service anniversaries, holidays, diversity and inclusion events, project milestones, and anything else that is meaningful to our employees • Support of the community organizations you are passionate about • Ongoing programs and events designed to bring our global team together