Senior Manager, Demand Generation – Paid Media

🕒 Junho 2

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Redwood Software

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1993

☁️ SaaS

🏢 Corporativo

🤝 B2B

SaaS • Enterprise • B2B

A Redwood Software é uma empresa de software empresarial nativa da nuvem que fornece plataformas de automação de carga de trabalho e orquestração de serviços (RunMyJobs) para automatizar e orquestrar processos de negócios em sistemas SAP, ERP, na nuvem e locais. Suas ofertas de SaaS incluem agendamento de tarefas, transferência de arquivos gerenciada, automação financeira/de fechamento de balanço, DevOps e orquestração de dados, com ferramentas de baixo código, integrações profundas com SAP e segurança e suporte em nível empresarial.

Descrição

• Own paid media targets including lead volume, lead quality, pipeline, and cost efficiency across the full funnel from click to closed-won. • Build and manage paid strategy across search, social, display, programmatic, and third-party channels; continuously optimize campaigns to maximize conversion performance at every stage. • Manage a $10M+ annual paid media budget; allocate spend across channels, partner with Finance on forecasting and reconciliation, and report on pipeline contribution, ROAS, CPL, and cost per opportunity. • Manage third-party vendor relationships - paid newsletters, content syndication, review websites and platforms, and lead and appointment generation programs - including contract negotiation and performance evaluation. • Apply CRO disciplines across landing pages, ad creative, and lead capture. • Collaborate with campaign, content, and product marketing to effectively amplify content across paid channels aligned. • Lead and develop a growing paid media team; mentor members, set performance expectations, and build a culture of accountability and continuous improvement.

🎯 Requisitos

• 5+ years of hands-on B2B paid media experience with a track record of driving pipeline in a SaaS or enterprise software environment. • Direct ownership of significant paid media budgets with experience managing complex channel mix allocation. • Advanced proficiency in Google Ads; experience in LinkedIn Campaign Manager, Reddit, Meta, and programmatic/DSP platforms including 6sense. • Experience managing paid programs on Reddit, G2 and review platforms, content syndication networks, and third-party lead and appointment generation programs. • Proficiency with Salesforce and Marketo for attribution and reporting; working knowledge of landing page and personalization tools such as Instapage or Mutiny. • Strong analytical ability with a track record of translating performance data into recommendations for senior stakeholders. • Familiarity with generative engine optimization (GEO) and how AI-driven search is reshaping paid media strategy. • Experience managing vendor relationships, negotiating media contracts, and marketing a multi-brand or multi-product portfolio. • Prior experience building or scaling a paid media team.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options