Director of Lifecycle – Retention

🕒 Maio 30

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Rhythm Energy

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2020

⚡ Energia

👥 B2C

🤝 B2B

Energy • B2C • B2B

A Rhythm Energy é uma fornecedora de energia elétrica residencial e comercial, com sede no Texas, que oferece planos de energia para residências e pequenas empresas em vários mercados texanos. A empresa oferece planos de uso por tempo, resposta à demanda, tarifas fixas simples e planos amigáveis ao meio ambiente (incluindo opções de compensação solar e eólica), promovendo preços transparentes e um teste de 30 dias, enfatizando a experiência do cliente e economia de custos através de programas como o PowerShift. A Rhythm opera em Houston e outras áreas de serviço do Texas, concentrando-se no fornecimento de energia no varejo e serviços relacionados ao cliente.

Descrição

• Own lifecycle strategy across onboarding, engagement, retention, renewals, and reactivation • Lead CRM and customer communication channels, including email, SMS, push, and in-product messaging • Build segmentation, personalization, and behavioral targeting strategies across the customer lifecycle. • Develop customer journey mapping and lifecycle analytics frameworks • Develop retention and renewal strategies designed to improve customer tenure and reduce voluntary churn • Drive experimentation and optimization initiatives across onboarding, engagement, billing, retention, and renewal journeys • Partner with Product, Analytics, Customer Experience, and Operations teams to translate customer insights into scalable engagement and retention programs • Build lifecycle programs that help customers better understand energy usage, costs, savings opportunities, and plan value • Establish reporting, KPIs, cohort analysis, and retention performance measurement across the lifecycle funnel • Lead customer lifetime value optimization efforts, including upsell, cross-sell, and loyalty initiatives • Ensure customer communications align with regulatory, operational, and brand standards

🎯 Requisitos

• 7–12+ years of experience in lifecycle marketing, CRM, retention, customer engagement, or growth-focused roles. • Strong experience building and scaling lifecycle programs in subscription, telecom, utilities, fintech, membership, marketplace, or other data-driven consumer businesses. • Experience in retail energy, utilities, or telco is a meaningful plus. • Deep understanding of customer segmentation, behavioral analytics, personalization, and retention strategy. • Strong experimentation mindset with experience running A/B and multivariate testing programs. • Experience with CRM and lifecycle marketing platforms such as Braze, Iterable, or similar tools. • Strong analytical capabilities with experience in retention metrics, cohort analysis, churn reduction, and LTV modeling. • Ability to balance strategic thinking with hands-on execution in a fast-moving environment. • Strong cross-functional collaboration and stakeholder management skills. • Strong AI fluency and curiosity, with experience leveraging AI-driven tools and automation to improve lifecycle operations, customer personalization, experimentation velocity, and team efficiency.

🏖️ Benefícios

• Competitive compensation and benefits package