Head of Growth

Vaga não está no LinkedIn

🕒 Agosto 20

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $112.000 - $140.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

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Richpanel

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🛍️ Comércio Eletrônico

💰 Seed Round em 2020-12

eCommerce

A Richpanel é uma empresa de desenvolvimento de software especializada na automação do atendimento ao cliente para marcas de e-commerce. Com foco em ajudar empresas como Thinx, The Protein Works e Miansai, a Richpanel permite que essas marcas reduzam em mais de 50% a carga de trabalho da equipe de atendimento por meio de tecnologia de autoatendimento e automação do suporte ao cliente. Suas soluções incluem plataformas de help desk, software de live chat e ferramentas de CRM (gestão de relacionamento com o cliente).

Descrição

• Make Richpanel's point of view clear across its site, decks, events, and customer stories • Build an excellent X presence inside DTC, ecommerce, CX, and AI communities • Turn customer evidence into posts, case studies, research, and shareable conversations • Join sales calls and interview customers, lost deals, partners, and operators • Test positioning and offers against real buyers • Build battlecards to help sales compete against Gorgias, Zendesk, Fin, Decagon, and Sierra • Keep the website and pitch aligned with buyer perceptions • Make PPC, AEO, content, events, referrals, and partnerships produce qualified pipeline • Set a thesis, budget, and success bar for every channel • Scale winning channels and stop weak bets quickly • Identify markets where the product solves urgent, valuable support problems • Build each vertical from research to its first repeatable motion • Define the ICP, triggers, objections, message, proof, channel, and sales play • Help Richpanel expand beyond DTC without weakening what already works • Personally write, research, ship, and talk to customers • Report directly to the CEO • First 90 days: complete 25 interviews, ship a message map, pitch narrative, and four battlecards, build an X publishing and engagement system, launch three channel experiments, and select two new verticals for initial GTM tests • Six months: establish at least two channels producing repeatable qualified pipeline, develop a credible opportunity set and win-loss evidence for one non-DTC vertical, and align Richpanel's story across website, sales deck, demos, and market conversations

🎯 Requisitos

• 7+ years in B2B SaaS growth, product marketing, brand, or category creation • Experience opening a new market, geography, segment, or vertical from zero • Demonstrable work that changed perception and created qualified pipeline • Understanding of both brand and demand • Clear writing and ability to earn engagement on X • Comfort with PPC, AEO, content, events, and partnerships • Experience building positioning, launch plans, sales narratives, or competitive battlecards • Experience with deep research, customer interviews, and field work • Ability to work directly with a founder and decide with incomplete information • Daily use of AI to research, draft, analyze, and move faster • Ecommerce, DTC, CX, or enterprise AI experience is useful, but not mandatory

🏖️ Benefícios

• 0.5% to 1% equity, vested over four years • 25 paid days off each year • Learning and development allowance • Annual offsite and quarterly team gatherings • Direct access to the CEO, customers, product team, and sales calls • A real budget for research, content, events, and channel experiments • Ownership of the brand, the growth portfolio, and our next markets • A small team with little process between an idea and a live test

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