Performance Marketing Lead

Vaga não está no LinkedIn

🕒 Julho 3

🐊 Florida, New York – Remoto

🐊 Florida – Remote 🗽 New York – Remote

💵 $80.000 - $90.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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RIFLE

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1958

👗 Moda

🛒 Varejo

🛍️ Comércio Eletrônico

Fashion • Retail • eCommerce

A RIFLE é uma marca italiana de denim e moda casual, especializada em jeans e moda casual. A empresa opera lojas físicas e uma presença na web, promove seus produtos via newsletters e conteúdos de imprensa/galeria, atendendo consumidores através de canais de varejo e online. Com sede em Barberino di Mugello, Itália, a RIFLE foca em produtos de denim e ofertas de moda relacionadas.

Descrição

• Own paid media agency and strategy across Meta, Google, Pinterest, and Bing • Manage channel budgets, pacing, and investment allocation • Monitor and optimize key performance metrics • Collaborate with agency partners to develop and execute acquisition strategies • Lead lifecycle marketing strategy through Klaviyo in partnership with agency • Optimize key customer journeys • Serve as the primary point of contact for our marketing agency partners • Develop campaign briefs that align business objectives, seasonal priorities, and brand initiatives • Own attribution reporting and performance analysis across marketing channels • Manage product feeds across advertising and marketplace channels

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field • 4–6 years of experience in digital marketing, performance marketing, growth marketing, or eCommerce marketing • Experience working with or managing external agencies and marketing partners • Strong hands-on knowledge of Meta Ads, Google Ads, and digital attribution platforms • Experience with Klaviyo, including lifecycle marketing, segmentation, and deliverability best practices • A balance of analytical thinking and creative judgment • Ability to translate data into strategic recommendations and business decisions • Experience managing both customer acquisition and retention programs • Strong organizational skills and comfort working in a fast-paced, collaborative environment • Experience with Pinterest, Bing, Shopify, or Feedonomics is a plus • Experience in DTC, lifestyle, retail, or consumer brands preferred.

🏖️ Benefícios

• Flexible work arrangements • Professional development opportunities