Marketing Manager – Government Services

🕒 Abril 1

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $109.000 - $173.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Sphera

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1989

☁️ SaaS

🏢 Corporativo

📋 Conformidade

SaaS • Enterprise • Compliance

A Sphera é uma fornecedora líder de software, dados e serviços de consultoria para gestão de sustentabilidade corporativa. Oferece soluções que permitem que organizações de setores como Químicos, Oil & Gas, Industriais e Serviços Financeiros gerenciem seus objetivos de sustentabilidade de forma eficaz. O portfólio da Sphera inclui a plataforma SpheraCloud, com foco em gestão de Meio Ambiente, Saúde, Segurança e Sustentabilidade (EHS&S), conformidade operacional e gestão de riscos. Os softwares e serviços de consultoria da empresa foram desenvolvidos para ajudar organizações a aprimorar a segurança, mitigar riscos, reduzir custos e fortalecer a resiliência. Ao fornecer uma visão integrada de 360 graus da gestão de sustentabilidade e de desempenho, a Sphera ajuda as empresas a atender às exigências de reporte regulatório e a alcançar seus objetivos de sustentabilidade.

Descrição

• Develop and maintain differentiated messaging and value propositions for the HMMS suite, tailored to U.S. government buyers including defense logistics officers, EHS professionals, and procurement stakeholders. • Partner with Product Management to support new launches and feature releases, translating technical capabilities into clear value for government prospects and existing customers. • Monitor the competitive landscape for government hazardous material management solutions and keep internal teams informed of market developments. • Plan and execute integrated demand generation campaigns targeting government and defense accounts, including federal agencies, military installations, and GSA contract holders. • Drive full-funnel marketing programs across digital channels (SEM, paid social, display, email), webinars, and government-focused trade events (e.g., SAME, DLA conferences), and ABM programs. • Define campaign KPIs, track pipeline contribution, and continuously optimize programs based on performance data. • Partner with digital marketing to ensure HMMS solution pages, SEO content, and paid strategies effectively reach government procurement and EHS audiences. • Develop a deep understanding of U.S. Department of Defense acquisition processes, GSA schedules, and federal procurement cycles to align marketing timing and tactics effectively. • Collaborate with Sales on account-based marketing (ABM) programs targeting key defense and federal agencies, providing tailored content, outreach materials, and campaign support. • Build visibility within relevant government user communities and industry associations to strengthen Sphera’s credibility in the federal market. • Develop thought leadership content such as white papers, blogs, webinars, and regulatory updates addressing key challenges in hazardous material compliance, DoD EHS requirements, and federal sustainability mandates. • Collaborate with subject matter experts to translate complex technical and regulatory topics into compelling content for government EHS professionals and logistics managers. • Contribute to and align with the broader Product Stewardship content strategy. • Align with Sales, Customer Success, and Account Management teams on pipeline targets, customer expansion opportunities, and renewal marketing programs. • Partner with digital marketing, corporate events, and ABM teams to ensure consistent execution and messaging across all channels. • Report on marketing performance and pipeline contribution to leadership with clear recommendations for improvement.

🎯 Requisitos

• 3 – 5 years of B2B marketing experience • Demonstrated experience marketing to U.S. government, federal, or defense accounts. • Proven ability to develop and execute multi-channel demand generation campaigns that drive qualified pipeline and revenue. • Experience crafting product positioning, messaging frameworks, and sales enablement content for technical or compliance-focused software. • Familiarity with ABM strategies and platforms (e.g., 6Sense, LinkedIn, etc); experience targeting government or regulated-industry accounts is a plus. • Proficiency with marketing automation, CRM, and analytics tools (e.g., Salesforce, Pardot, HubSpot, Google Analytics). • Strong written and verbal communication skills with the ability to translate complex regulatory topics into clear and compelling messaging. • Background in EHS, product stewardship, hazardous materials management, SaaS, or defense/government contracting is a strong plus. • Excellent project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.

🏖️ Benefícios

• Medical, Dental, and Vision Insurance • Health Savings Account • Flexible Spending Account • 401(k) Retirement Plan with Company Match • Life and Disability Insurance • Critical Illness Insurance • Accident Insurance • Hospital Indemnity Insurance • Paid Time Off and Holidays • Flexible Working Schedule