Senior Growth Marketing Manager

🕒 Outubro 22

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

💵 $105.000 - $195.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Roo

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2019

🏥 Saúde

⚕️ Seguro de Saúde

🤝 Sem Fins Lucrativos

Healthcare • Healthcare Insurance • Non-profit

A Roo é uma plataforma flexível de alívio veterinário que conecta veterinários, técnicos veterinários e hospitais para trabalhos de alívio. Ao permitir que os profissionais criem seus próprios horários e trabalhem em meio período ou período integral, a Roo melhora o equilíbrio entre vida pessoal e profissional enquanto ajuda os hospitais a manterem a cobertura e evitarem a rotatividade de funcionários. A plataforma possui a maior rede de profissionais de saúde animal, oferecendo várias opções e oportunidades de renda, com processos simplificados para agendamento e gerenciamento de folha de pagamento.

Descrição

• Grow Roo’s business with independent veterinary hospitals across the full funnel, from discovery through repeat use • Shape hospital growth strategy with the GM and product, including acquisition, activation, reactivation, expansion, CAC, and payback goals • Own the hospital growth budget, channel mix, and market-tier spend allocation • Lead B2B lead generation, account-based campaigns, paid search and social, direct mail, referrals, sponsorships, partnerships, SEO, and AEO priorities • Own hospital acquisition campaigns and contribute the acquisition layer to company-wide brand campaigns • Partner on conferences, industry events, webinars, hospital targeting, lead scoring, routing, and field handoffs • Own CRO backlog, testing roadmap, and first-fill playbook from landing page and sign-up through approval and first shift posted • Develop and evaluate A/B tests and product experiments with product and growth analysts • Diagnose funnel drop-offs and turn insights into conversion improvements • Partner on onboarding, activation, reactivation, incentive, creative, positioning, and messaging programs • Own reactivation campaigns for dormant, churned, and unfilled-shift hospitals • Build expansion programs to increase hospital usage across roles • Own measurement of acquisition cost, activation, fill rates, LTV, payback, attribution, and holdouts • Report performance, spend, and learnings to business-unit and marketing leadership • Report to the GM of Independent Hospitals with a dotted line to Marketing leadership and participate in Roo’s marketing guild • Coordinate cross-functionally with Hospital Success, product, analytics, product marketing, lifecycle, pricing, brand, community, and Veterinary Marketplace teams

🎯 Requisitos

• Experience in growth or performance marketing to small businesses, ideally at a marketplace or vertical SaaS company • Experience owning a budget and channel mix • Experience being accountable for outcomes beyond clicks, such as activation, first purchase, or retained customers • Experience with paid search and social, sponsorships, partnerships, referrals, direct mail, SEO, and AEO • Bonus experience running account-based campaigns alongside broad demand generation • Experience diagnosing activation and conversion problems and fixing root causes • Experience partnering with sales or account teams on lead scoring, routing, and handoffs • Ability to allocate spend by geography in a two-sided marketplace • Ability to design controlled experiments, attribution, holdouts, and success criteria • Ability to pull and analyze data and report negative results to leadership • Understanding of small-business owners’ and practice managers’ decision-making • Ability to write clearly and credibly for practice owners and managers and create sharp briefs • Ability to align sales, product, product marketing, lifecycle, pricing, and data teams without formal authority • Ability to thrive in ambiguity and build programs from scratch • AI fluency, including using AI to scale output and assessing opportunities for agents to replace manual outreach • Veterinary medicine, healthcare, marketplace, or staffing experience is a plus

🏖️ Benefícios

• Accelerated growth and learning potential • Stipends for home office setup, continuing education, and monthly wellness • Comprehensive health benefits with base medical plan covered at 100% for US employees • Comprehensive health benefits through Rippling EOR for Canadian employees • 401K for US employees • Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple for Canadian employees • Unlimited Paid Time Off • Paid Maternity/Paternity and reproductive care leave • Gifts on your birthday and anniversary • Opportunity for domestic travel, including regional team building events

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