Senior Director of Growth

🕒 5 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $200.000 - $300.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Scale Media

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2014

👥 B2C

🛍️ Comércio Eletrônico

🧘 Bem-estar

B2C • eCommerce • Wellness

A Scale Media é uma plataforma digital de marca direta ao consumidor e uma empresa multimarcas que constrói, comercializa e vende produtos de saúde, bem-estar e beleza. A empresa opera um portfólio de marcas, incluindo 1MD Nutrition, Hair La Vie, Live Conscious, Tru Alchemy e Essential Elements, oferecendo suplementos, cuidados com o cabelo e produtos para a pele, juntamente com conteúdo e ferramentas relacionadas à saúde e fitness. A Scale administra a Plataforma Scale — um ambiente integrado combinando desenvolvimento de produtos, operações e marketing digital — para impulsionar o crescimento do comércio eletrônico e melhorar a experiência do cliente online.

Descrição

• Lead paid acquisition and Amazon teams across a portfolio of DTC wellness brands • Manage daily performance across brands, channels, and Amazon • Review performance, identify issues and opportunities, and drive timely action • Manage and develop media buying teams and build the next layer of leaders • Allocate budgets across brands, product lines, and channels including Google, Meta, and Bing • Set LTV/CAC and MER targets by product line with the VP of Growth and Analytics • Decide and implement platform signals such as value-based bidding, LTV- or margin-weighted conversions, and offline events • Lead Amazon and measure the halo between DTC paid media and Amazon sales • Shape paid media support for retention, including suppression, win-back, and new versus returning customer reporting • Improve budget allocation using MTA, lift testing, and MMM • Run a structured testing roadmap across channels, tactics, offers, and landing pages • Drive AI tools and automation across acquisition • Partner with Analytics, Creative, and Ecommerce • Report to the VP of Growth • Deliver double-digit new customer revenue growth while meeting LTV/CAC and MER targets

🎯 Requisitos

• Deep platform expertise, including the ability to diagnose accounts independently • Led 8-figure Meta and paid social spend • Experience scaling paid media while maintaining efficiency • Daily performance analysis and data-driven decision-making • Experience managing and developing media buying teams • Experience owning budget and performance across multiple paid channels for consumer brands • Experience setting or materially shaping LTV/CAC, payback, or MER targets • Understanding of MTA, lift testing, and MMM and their limitations • Experience improving platform optimization through conversion signals, including value-based bidding, Conversions API enrichment, or offline conversions • Understanding of paid media’s impact on Amazon sales and measurement of that halo • Ability to collaborate with Analytics, Creative, and Ecommerce • Active use of AI tools for analysis, reporting, and execution • 10+ years of relevant experience, including managing teams and owning multi-channel budgets • Strong Meta experience is essential • Legally authorized to work in the US for any employer • Comfortable working west coast (PST) hours until 4:30pm PST • Preferred but not required: hands-on Amazon Ads or marketplace experience • Preferred but not required: experience with retention or CRM programs • Preferred but not required: experience in supplements, wellness, beauty, or consumer subscription businesses • Preferred but not required: experience operating across multi-brand portfolios

🏖️ Benefícios

• Excellent Medical, Dental, Vision and Life insurance • Fully remote, full-time position • Monthly WFH stipend • Generous Paid Time Off program • Discounted Products • An amazing team to work alongside

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