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Senior Growth Manager

🕒 Agosto 13

🏄 California, Connecticut, +7 estados a mais – Remoto

infoinfo

💵 $95.000 - $130.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

🗣️🇺🇸🇬🇧 Inglês obrigatório

De onde vem esta vaga

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Vista pela primeira vez pelo Remote Rocketship Agosto 13

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Logo of Schweiger Dermatology Group

Schweiger Dermatology Group

1001 - 5000 funcionários

Fundada em 2010

🏥 Saúde

💄 Beleza

🧘 Bem-estar

💰 $100.000.000 Private equity em 2018-06

Healthcare • Beauty • Wellness

Schweiger Dermatology Group é uma prática de dermatologia nacional fundada para oferecer cuidados com a pele rápidos, acessíveis e de alta qualidade. Opera centenas de clínicas em diversos estados dos EUA, oferecendo serviços de dermatologia médica, cirúrgica e cosmética, bem como testes e tratamentos para alergias, consultas por telemedicina, venda de produtos para cuidados com a pele e ensaios clínicos. O grupo enfatiza o agendamento rápido, aceita a maioria dos planos de saúde e oferece atendimento presencial e virtual focado no tratamento de doenças de pele, triagem e remoção de câncer de pele e procedimentos estéticos.

Descrição

• Own paid acquisition channels including Google Ads, Meta, programmatic, and emerging platforms • Set paid acquisition strategy, allocate budgets, manage bidding, conduct creative testing, and optimize performance • Own organic acquisition through SEO, AEO, and organic social • Design and improve acquisition funnels from ad or search click through landing page, scheduling, and booking • Analyze patient cohorts by service line, geography, payer mix, or channel to identify high-value segments • Build campaigns to acquire high-value patient segments • Monitor campaign and funnel performance against success metrics and decide when to scale, pause, or rework approaches • Run A/B tests by determining structure, sample size, and budget, measuring results, and iterating • Track acquisition marketing trends and introduce new channels and tactics • Use AI tools to automate workflows, build dashboards, and surface data insights • Manage paid and SEO agency partners, set strategy and KPIs, and hold them accountable • Partner with the Senior Manager, Lifecycle Marketing on handoff into onboarding and retention • Collaborate with operational and clinical stakeholders to align acquisition strategy with office capacity and new patient targets • Define strategy and structure for new initiatives without an existing playbook • Perform other duties as assigned by supervisor

🎯 Requisitos

• 3-5 years of experience in acquisition, performance, or growth marketing, ideally in healthcare, healthtech, growth marketing agency, or other consumer businesses • Proven track record scaling new patient or new customer acquisition at a healthcare company or consumer brand, with specific, quantifiable results • Hands-on experience owning paid acquisition channels such as Google Ads, Meta, and/or programmatic, including budget management and performance optimization • Experience with organic channels including SEO, AEO, and organic social • Experience designing and optimizing high-converting funnels, including landing pages and booking series • Experience with BI tools such as PowerBI and digital analytics tools such as GA4 and Mixpanel • Practical experience using AI to make marketing work more efficiently and effectively • Comfortable with hands-on execution, agency management, and cross-functional partnership • Working knowledge of HIPAA and data privacy compliance

🏖️ Benefícios

• Positive work environment with tools to do your job and grow • Medical insurance (Virtual Care included) • HSA/FSA • Dental insurance • Vision insurance • 401K after 30 days of employment • Company Sponsored Short Term Disability (only applicable for non-California employees) • Pre-tax savings available for public transit commuters • Birthday as an additional personal holiday • Employee discounts on Schweiger skin care products and cosmetic services

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Desenvolvido por Lior Neu-ner. Adoraria receber seu feedback — entre em contato por DM ou pelo e-mail support@remoterocketship.com
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