Senior Integrated Campaigns Marketing Manager

🕒 Ontem

🏈 Alabama, Arizona, +26 estados a mais – Remoto

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

👻 Score fantasma 10%

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ServiceTrade

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💼 Consultoria

📦 Logística

🏥 Saúde

Consulting • Logistics • Healthcare

O ServiceTrade é a plataforma de software que ajuda empreiteiros comerciais de HVAC, mecânica e incêndio a aumentar seus lucros. Durante uma persistente escassez de mão de obra qualificada, os empreiteiros utilizam o ServiceTrade para controlar o caos dispendioso do trabalho sob demanda e cumprir efetivamente os compromissos contratuais. O ServiceTrade simplifica as operações de serviço e projeto para reduzir os custos administrativos, otimiza o desempenho em campo para aumentar a receita por técnico e impulsiona as vendas e a retenção de clientes para aumentar as margens. Mais de 1.300 empreiteiros comerciais confiam nos mais de 11 anos de experiência do ServiceTrade para ajudá-los a gerenciar mais de 13 milhões de ativos e faturar mais de US$ 7,5 bilhões em receita anualmente.

Descrição

• Lead development of integrated campaign strategies aligned to company growth goals, product initiatives, and revenue targets • Define campaign themes, account- and persona-based audience segmentation, offers, and full-funnel activation plans • Build campaign briefs covering messaging, channel mix, KPIs, performance goals, and testing hypotheses • Use AI for campaign research, message development, audience synthesis, brief creation, personalization, analysis, and optimization while applying validation and quality control • Partner with Brand, Content, Events, Product Marketing, Sales, and Marketing Operations on coordinated go-to-market execution • Design and execute 1:many and 1:few ABM campaigns for priority accounts and segments • Own campaign activation across email, paid media, nurture flows, landing pages, association programs, webinars, and virtual roundtables • Own content distribution planning and align campaign content requirements, timelines, and production needs • Leverage and repurpose customer stories, guides, research reports, blogs, videos, and other owned content • Own webinar and virtual roundtable programming end-to-end, including promotion, speaker management, run-of-show, production timelines, post-event nurture, and content repurposing • Optimize landing pages, forms, nurture sequences, CTAs, and lifecycle flows to increase conversion rates and pipeline velocity • Establish and own KPIs including MQLs, account engagement, pipeline contribution, and revenue impact • Analyze results, optimize in-flight campaigns, and implement structured testing frameworks • Ensure accurate attribution and performance reporting with Marketing Operations • Collaborate with Product Marketing on product and feature launches and translate GTM priorities into ABM-ready plays • Communicate campaign plans, calendars, and performance insights to Sales, Marketing, and Executive stakeholders • Lead campaign retrospectives and share wins, learnings, and effective AI-assisted workflows across the organization

🎯 Requisitos

• 5+ years of experience leading integrated B2B marketing campaigns (SaaS preferred) with a proven track record of driving pipeline and revenue impact • A well-rounded 360° marketer who can translate business priorities into full-funnel campaign strategy and execute across channels • Comfortable operating with urgency in a fast-paced environment, balancing strategic thinking with hands-on activation and continuous in-market optimization • Data-driven and accountable for performance, with experience owning KPIs such as engaged accounts, MQLs, conversion rates, pipeline influence, and revenue contribution • Demonstrated experience applying AI in day-to-day marketing work, or a strong track record of proactively experimenting with new AI tools and translating that curiosity into measurable workflow improvements • Systems-oriented builder who creates scalable campaign frameworks and leverages AI and automation to increase speed, repeatability, and efficiency • Strong judgment in applying AI responsibly, including knowing when to rely on automation, when to validate outputs, and when human review is essential • Strong cross-functional collaborator experienced partnering across Sales, Product Marketing, Content, Brand, Events, and Operations • Experience supporting account-based marketing motions (1:many/1:few) and partnering with Sales on account prioritization and follow-up • Proficient in HubSpot, Salesforce, WordPress, and relevant ABM tools (6sense, Demandbase, UserGems) • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) • E-Verify participation and authorization to work in the U.S. • Must reside in one of the listed states: AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, LA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA

🏖️ Benefícios

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions • Dental and Vision through Unum • Flexible Spending Account and Dependant Care Account • Company-paid Life insurance, STD and LTD • Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance • 401(k) with up to 3% employer match and NO vesting period • Flexible PTO policy • 10 company holidays • Parental Leave • Paid Time Off for Volunteering • Employee Reimbursement Program to use for well-being, technology and/or professional development