Director, Performance Media – Digital Customer Acquisition

🕒 Outubro 13

🍂 Massachusetts – Remoto

🍂 Massachusetts – Remote

💵 $167.700 - $223.600 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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• Aberta há 31 dias.
• As vagas desta empresa costumam ser preenchidas em 53 dias.

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SimpliSafe

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2006

🏭 Manufatura

💼 Consultoria

📦 Logística

Manufacturing • Consulting • Logistics

A SimpliSafe é uma empresa dedicada a tornar a segurança residencial acessível a todos. Eles estão revolucionando a indústria de segurança doméstica através de soluções inovadoras que oferecem proteção e tranquilidade aos seus clientes nos EUA e no Reino Unido. A SimpliSafe promove uma cultura de pertencimento entre seus colaboradores, incentivando a diversidade, o crescimento pessoal e uma missão centrada no cliente para garantir que cada casa esteja segura.

Descrição

• Own the full performance digital portfolio across paid search, paid social, display, video, affiliate, and emerging channels • Manage a significant media budget to cost-effectively grow the customer base • Optimize and run the digital performance marketing portfolio across spend, systems, CPA, and cost-per-subscriber targets • Enhance data, tools, and reporting systems • Drive a rigorous testing and learning roadmap • Lead and coach in-house channel managers, growth marketers, and analysts • Manage the embedded agency partnership and establish performance expectations, accountability, and productive working rhythms • Collaborate with Acquisition, Brand, Creative, E-commerce, Product, Offline, SEO, Analytics, Content, and PR teams • Develop continuous testing across creative, copy, audience targeting, landing pages, and page performance • Maintain visibility into channel performance, attribution modeling, and data pipelines • Deliver actionable performance reports to executive leadership connecting digital activity to business outcomes • Mentor and develop the in-house team

🎯 Requisitos

• At least eight years of hands on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels • Five or more years leading performance channel specialists • Hands-on fluency in Search, Social, Affiliate, Video, Display, and ROF • Background in D2C subscription, e-commerce, or a similarly considered-purchase environment where customer education is part of the acquisition journey • Ability to own internal business targets and in-channel platform targets • Ability to use data to explain performance, trends, and next steps • Strong business KPI acumen, including CPA, CAC, LTV:CAC, Payback, and Churn • Strong media channel KPI knowledge, including CPC, CTR, cATC, CVR, and Engagement • Experience with attribution modeling and web analytics platforms • Ability to translate complex performance data into clear business narratives for executive and cross-functional audiences • Proficiency with MS Office/Google Workplace, Slack, Tableau, Hex, Invoca, Innovid, and media platforms such as Google, Meta, iSpot, and Impact • Creative intuition to understand modern consumer behavior • Experience managing or structuring agency relationships • Knowledge of Offline channels and SEO is a bonus

🏖️ Benefícios

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive • A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families • Free SimpliSafe system and professional monitoring for your home • Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change • Annual bonus program • Equity • Medical benefits • Retirement benefits • Lifestyle benefits

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