Senior Marketing Manager, Digital Brand Media

Vaga não está no LinkedIn

🕒 Agosto 4

⛰️ Colorado, New York – Remoto

⛰️ Colorado – Remote 🗽 New York – Remote

💵 $133.000 - $200.000 / ano

⏰ Tempo Integral

🟠 Sênior

🌐 Marketing Digital

👻 Score fantasma 1%

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Sky Betting & Gaming

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🎲 Jogos de Azar

🎮 Jogos

👥 B2C

Gambling • Gaming • B2C

A Sky Betting & Gaming é uma operadora de apostas e jogos online voltada para o consumidor, com base no Reino Unido. Agora parte do grupo Flutter UK & Ireland e do conglomerado Flutter Entertainment, a marca é apresentada ao lado de Betfair, Paddy Power, PokerStars e tombola como um provedor líder de entretenimento confiável para milhões de clientes. A empresa enfatiza o jogo responsável, a experiência do cliente e utiliza plataformas digitais (web e aplicativos) para fornecer serviços de apostas e jogos, com presença operacional em Leeds e registro sob a Flutter Entertainment plc.

Descrição

• Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino • Develop channel-level targets and KPIs with Marketing and broader business stakeholders • Manage and optimize brand media investment across paid social, OLV, CTV, display, programmatic, and digital audio • Drive scalable demand generation and strong brand positioning throughout the funnel • Align performance to brand lift, brand health, download share, market share, and incremental growth metrics • Lead end-to-end campaign reporting, monthly performance readouts, and executive presentations • Manage agency partners for high-quality execution, optimization, and brand consistency • Maintain relationships with Meta, Snap, X, TikTok, Google, and DSP platform partners • Support digital activation and amplification of major sports partnerships • Identify cross-functional digital opportunities supporting business objectives • Drive innovation through testing roadmaps and emerging-channel experimentation • Partner on incrementality testing, MMM insights, and budget allocation strategies • Enhance measurement frameworks, media reporting, and marketing technology • Align reporting across data sources to communicate short- and long-term growth

🎯 Requisitos

• 7+ years’ experience in a related role • Bachelor qualification in marketing and/or business • Digital marketing expertise and strong vendor/media partner relationships • Strong knowledge of Google, Meta, Twitter/X, Snapchat, programmatic DSPs, MediaMath, The Trade Desk, and Yahoo • Strong presentation skills across internal and external stakeholders • Expertise with Savanta, Lucid, DISQO, and Kantar brand measurement partners • Strong analytical skills and ability to relate results to business objectives • Track record of delivering successful campaigns on time with measurable results • Extensive sports betting and gaming industry knowledge preferred • Detail-oriented, deadline-focused, observant, adaptable, and innovative • Must be open to occasional travel to Fanatics offices in New York City and Denver and other locations for conferences, events, meetings, and team-building activities

🏖️ Benefícios

• Base salary of $133,000–$200,000 USD • Bonus compensation mentioned as part of compensation • Full-time employment • Remote work arrangement • Benefits information provided at https://benefitsatfanatics.com/ • Potential Launching into Better: LIVE multi-day cultural immersion in New York City for full-time, non-seasonal hires • Team-building activities, conferences, events, and meetings