Freelance SEO/AEO Strategist

🕒 Maio 11

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SmartBug Media

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2013

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

A SmartBug Media é uma agência de marketing digital full-service especializada em aproveitar a plataforma HubSpot para ajudar empresas a crescer. Eles oferecem uma gama de serviços, incluindo integração com o HubSpot, marketing, vendas, serviços, conteúdo, comércio e operações. A SmartBug Media auxilia clientes em diversos setores como saúde, educação, manufatura e SaaS com geração de demanda, operações de receita, mídia paga, serviços web, capacitação de vendas e estratégias de sucesso do cliente. Eles focam em aumentar a eficácia de marketing e vendas por meio de estratégias comprovadas, automação e treinamentos práticos. Seus prêmios como uma agência digital HubSpot altamente condecorada ressaltam seu compromisso em criar soluções escaláveis para um crescimento previsível e resiliente.

Descrição

• Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities • Conduct SEO audits of client website performance • Map content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition. • Develop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations. • Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends • Diagnose and resolve organic traffic and SEO issues • Set up proper performance tracking on-site domains • Implement Google Search Console and Google Analytics • Inform client services and web team of algorithm updates and SEO news • Advise on best practices around domain, sub-domains, and site architecture • Provide expertise as needed for complex SEO problems/opportunities • Other responsibilities as assigned.

🎯 Requisitos

• B.A. or B.S. degree is required • French and English proficiency • 5-8 years of progressive SEO experience with a digital marketing agency or in-house team • Proven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites • Comprehensive knowledge of organic search and search engine ranking algorithms, including both on-page and off-page SEO activities • Expert knowledge working with SEO platforms and tools; for example, Google Analytics, Google Tag Manager, Search Console, Semrush, Moz, Screaming Frog, Schema.org • Proficiency and knowledge of web development best practices and processes (code ability is not required) • Advanced skills in reporting and Excel/Google Sheets, including pivot tables and advanced functions • Experience with HubSpot or marketing automation platforms preferred yet not required • Proven experience finding, analyzing, and assimilating market and customer data into SEO strategies • Experience presenting to clients or executive-level team members preferred • Excellent writing skills and a strong understanding of best practices for SEO-friendly content • Proficiency in Google Suite • Experience working remotely in similar roles is strongly preferred.