Head of User Acquisition

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🕒 Julho 27

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Smarter Apps

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2024

🤖 Inteligência Artificial

👥 B2C

⚡ Produtividade

Artificial Intelligence • B2C • Productivity

A Smarter Apps é uma empresa de aplicativos voltada para o consumidor, cuja prioridade é o ambiente móvel. A companhia constrói aplicações utilitárias e de lifestyle impulsionadas por inteligência artificial, com foco em simplicidade e design centrado no usuário. O portfólio da empresa inclui aplicativos de produtividade e utilidades como ScannerKit (escaneamento de documentos com IA e upload), CaptureQR (captura/decodificação de QR), e SmarterChat (estruturação de texto orientada por IA), além de aplicativos de estilo de vida e bem-estar como WorkoutBuddy (fitness baseado em hábitos), Plantena (identificação e cuidado de plantas), e BiteWisely (escaneamento de alimentos com IA e insights de saúde). A Smarter Apps enfatiza uma experiência de usuário intuitiva, capacidades modernas de IA, acessibilidade, e entrega soluções confiáveis e acessíveis que tornam as tarefas cotidianas mais fáceis.

Descrição

• Design, implement, and manage paid media campaigns across platforms like Apple Search Ads, Google, Meta, and others. • Maintain and adjust budget forecasts to ensure optimal ROI. • Oversee performance analytics across the entire Smarter Apps product portfolio. • Utilize real-time data to adjust channel strategies, budget allocation, and campaign structure to optimize CPI, CPA, and LTV. • Use data to identify growth opportunities and scale successful initiatives. • Work closely with the creative team to develop and test ad concepts that align with performance goals and brand guidelines. • Collaborate with the creative production team to define audience segments, improve creative iteration efficiency, and develop new hypothesis-driven concepts. • Design and run A/B and multivariate tests to improve acquisition funnel performance. • Collaborate cross-functionally with product, design, and ASO teams to improve conversion rates across the user journey (including app store and onboarding flows). • Analyze user behavior and identify bottlenecks in the funnel. • Build and maintain reporting systems to track performance metrics and surface actionable insights. • Work with Engineering to configure and manage marketing tools (e.g., MMPs, attribution systems, payment processors). • Lead technical integrations to improve traffic buying efficiency and enable scaling across new acquisition channels. • Drive the adoption of modern AI technologies to automate and optimize traffic acquisition processes. • Evaluate, test, and implement new technologies or vendors to support sustainable and scalable growth. • Build and manage a high-performing UA team as the company scales. • Conduct regular 1:1s, set development goals, and support team members’ growth. • Lead hiring efforts and evaluate team structure to align with business priorities. • Define and align team KPIs and performance goals with leadership and cross-functional stakeholders. • Establish and continuously improve team processes, workflows, and documentation to ensure operational clarity and scalability.

🎯 Requisitos

• 5+ years of experience in user acquisition or performance marketing, with a strong focus on mobile apps. • At least 2 years in a lead role, managing UA teams or owning cross-functional growth initiatives. • Proven track record of scaling paid media campaigns and optimizing funnels using data-driven strategies. • Strong analytical mindset with hands-on experience interpreting complex datasets and turning them into actionable growth insights. • Familiarity with BI tools such as Looker, Tableau, Power BI, or similar platforms. • Deep understanding of attribution, analytics, and mobile ad tech platforms (e.g., Appsflyer, Adjust, Firebase). • Experience working with engineering teams on technical marketing integrations. • Experience in setting KPIs and performance goals for team members and tracking outcomes. • Excellent project management and communication skills. • Experience working with apps using various monetization models — primarily subscription-based, but also including ad-supported, in-app purchases, paid downloads, and search-driven monetization.

🏖️ Benefícios

• Competitive salary and performance bonus. • Health, dental, and vision insurance. • Career development opportunities with a strong focus on building leadership, strategic thinking, and team management skills. • A collaborative, fully remote work environment within a diverse and international team.