User Acquisition Manager

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🕒 Julho 27

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Smarter Apps

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2024

🤖 Inteligência Artificial

👥 B2C

⚡ Produtividade

Artificial Intelligence • B2C • Productivity

A Smarter Apps é uma empresa de aplicativos voltada para o consumidor, cuja prioridade é o ambiente móvel. A companhia constrói aplicações utilitárias e de lifestyle impulsionadas por inteligência artificial, com foco em simplicidade e design centrado no usuário. O portfólio da empresa inclui aplicativos de produtividade e utilidades como ScannerKit (escaneamento de documentos com IA e upload), CaptureQR (captura/decodificação de QR), e SmarterChat (estruturação de texto orientada por IA), além de aplicativos de estilo de vida e bem-estar como WorkoutBuddy (fitness baseado em hábitos), Plantena (identificação e cuidado de plantas), e BiteWisely (escaneamento de alimentos com IA e insights de saúde). A Smarter Apps enfatiza uma experiência de usuário intuitiva, capacidades modernas de IA, acessibilidade, e entrega soluções confiáveis e acessíveis que tornam as tarefas cotidianas mais fáceis.

Descrição

• Manage and optimize paid media campaigns across key UA channels (Apple Search Ads, Google Ads, Meta, TikTok, and others). • Analyze campaign performance in real time and make data-driven adjustments to optimize key performance metrics (CPI, CPA, LTV, ROAS). • Work with budget forecasts, pacing, and allocation across products to maximize efficiency and scale. • Work closely with internal and external creative teams to generate and test a variety of creative concepts. • Deliver clear briefs based on performance data and market trends. • Help build internal processes for creative testing and scaling successful concepts. • Monitor and analyze competitor creatives to identify emerging trends, opportunities, and best practices that can inform our own creative strategies. • Provide structured feedback to creative teams based on testing results, helping to iterate and improve future concepts. • Collaborate with the analytics and BI teams to ensure accurate data tracking, attribution, and reporting. • Utilize internal dashboards and BI platforms to monitor campaign performance and identify growth opportunities. • Actively contribute to refining reporting systems and processes. • Collaborate closely with ASO and product teams to optimize custom product pages and improve conversion funnels across various user segments and acquisition sources. • Coordinate with product teams to align UA efforts with product roadmaps and feature releases. • Leverage UA learnings to provide insights for product and monetization improvements. • Contribute to the development and refinement of UA processes, documentation, and internal playbooks. • Help establish internal best practices for campaign management, creative testing, and scaling.

🎯 Requisitos

• 3+ years of experience in user acquisition, growth marketing, or performance marketing, ideally in subscription-based or freemium mobile apps. • Proven experience managing multi-channel UA campaigns and optimizing full-funnel performance. • Strong analytical and data interpretation skills; experience working with attribution platforms and BI tools is a strong plus. • Experience working with apps that utilize various monetization models (subscriptions, in-app purchases, ad monetization). • Ability to collaborate cross-functionally. • Strong communication skills and attention to detail.

🏖️ Benefícios

• Competitive salary and bonus structure. • Comprehensive benefits package, including health, dental, and vision insurance. • Professional development opportunities and career growth. • A collaborative, international, fully remote work environment.