Director of Analytics

🕒 4 dias atrás

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Smith

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💼 Consultoria

📣 Marketing

📦 Logística

💰 Venture Round em 2009-08

Consulting • Marketing • Logistics

Na Smith, somos os Especialistas em Comércio de Alta Performance. Colaboramos para transformar o potencial dos nossos clientes em desempenho, entregando melhores resultados. Com a capacidade de enfrentar e resolver os desafios mais complexos do comércio B2B, estamos alinhados para agregar impacto em todos os canais e em cada estágio da jornada do comprador. Combinando de forma especializada serviços de Estratégia e Consultoria, Design de Experiências, Capacitação Tecnológica e Marketing Digital, realizamos mais de 500.000 transações todos os dias e geramos 38 bilhões de dólares em receita anualmente. Com escritórios na América do Norte e do Sul, ajudamos marcas globais a competir e vencer em um mundo onde o digital vem em primeiro lugar.

Descrição

• Lead discovery sessions and define KPI frameworks, measurement strategies, and analytics roadmaps • Design and implement enterprise measurement ecosystems across GA4, GTM, Adobe Analytics, B2B commerce platforms, CDPs, CRM, marketing automation, BI, and data platforms • Assess analytics maturity, identify opportunities, and recommend improvements • Partner with UX, Development, SEO, Paid Media, Content, Lifecycle Marketing, and CX teams to embed tracking and web analytics • Design and deliver dashboards, reporting, and executive insights • Ensure reporting is accurate, actionable, and aligned with business outcomes • Guide dashboard development across Looker and Power BI • Build scalable analytics frameworks, standards, and best practices • Mentor analysts and consultants in measurement strategy, data storytelling, consulting, and client leadership • Evolve Smith’s analytics capability as AI, privacy, and technology reshape the industry • Lead client analytics discussions and facilitate executive-level conversations • Facilitate workshops aligning business goals, KPIs, and measurement priorities • Support proposals, solutioning, and new business development • Identify opportunities to expand analytics services with existing clients

🎯 Requisitos

• 8+ years in analytics, digital measurement, business intelligence, data strategy, or consulting • Experience leading analytics engagements in agency, consulting, or enterprise environments • Ability to move from strategy through implementation and ensure analytics solutions are delivered and adopted • Strong expertise with GA4, Google Tag Manager, Adobe Analytics, Looker, Power BI, Tableau, Snowflake, BigQuery, CDPs, CRMs, and marketing automation platforms • Experience with tracking strategy, data layer requirements, ecommerce event tracking, UTM standards, attribution, experimentation, and analytics QA • Proven success leading analytics for enterprise websites, commerce platforms, digital transformations, or large-scale marketing programs • Experience leading enterprise analytics and measurement strategy • Experience building KPI frameworks, dashboards, attribution models, and reporting ecosystems • Experience working across marketing, commerce, customer experience, and digital transformation initiatives • Ability to translate business goals into technical requirements • Experience growing client relationships and contributing to new business opportunities • Ability to advise executives, collaborate with cross-functional teams, and translate complex data into meaningful business outcomes

🏖️ Benefícios

• Remote work • Philanthropic foundation ownership structure focused on client outcomes before quarterly earnings reports • Profits enabling socially beneficial programs