Lifecycle Marketing Specialist

🕒 Maio 9

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Snap Finance

Snap Finance

1001 - 5000 funcionários

Fundada em 2012

💸 Finanças

💳 Fintech

🛒 Varejo

Finance • Fintech • Retail

A Snap Finance é uma empresa de serviços financeiros que oferece planos de pagamento flexíveis e opções de leasing para consumidores que desejam comprar móveis, colchões, rodas, pneus, eletrodomésticos, eletrônicos e joias. A Snap Finance adota uma abordagem única para a análise de crédito, facilitando o acesso dos clientes ao crédito sem impactar seus scores de crédito FICO. A empresa faz parcerias com mais de 150. 000 lojas físicas e online, proporcionando um poder de compra instantâneo e opções de pagamento convenientes. A Snap Finance foi projetada para tornar as compras descomplicadas, com processos de solicitação rápidos e soluções financeiras versáteis.

Descrição

• Build, QA, launch, and optimize multi-channel lifecycle campaigns in Braze • Partner in the design and evolution of lifecycle campaign strategy • Translate lifecycle strategies and business objectives into executable campaigns • Develop and execute structured A/B and multivariate testing strategies • Collaborate cross-functionally with Lifecycle Strategy, Marketing Analytics, Product, Compliance, and Servicing teams • Support both Marketing and Servicing initiatives across the customer lifecycle • Analyze campaign performance and customer behavior to identify optimization opportunities • Contribute to the integration of digital lifecycle campaigns with Direct Mail efforts • Ensure all lifecycle campaigns and communications adhere to regulatory and compliance requirements

🎯 Requisitos

• 3–5+ years of experience in lifecycle marketing within a B2C environment • Strong hands-on expertise in Braze is required • Proven ability to independently execute multi-channel lifecycle campaigns • Experience contributing to lifecycle campaign strategy and ideation • Strong analytical mindset with experience evaluating campaign performance • Experience designing and executing A/B and multivariate tests • Working knowledge of email development fundamentals • Experience operating in regulated marketing environments • High attention to detail and operational rigor

🏖️ Benefícios

• Generous paid time off • Competitive medical, dental & vision coverage • 401K with company match for US • Company-paid life insurance • Company-paid short-term and long-term disability • Access to mental health and wellness resources • Company-paid volunteer time to do good in your community

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